{ "edition": "2026-q4", "date": "2026-10-19", "specVersion": "0.5", "listed": 240, "scored": 225, "medianScore": 63, "medianChoice": 74, "medianCheckout": 57, "checkoutMeasured": 208, "headline": { "recommendedPct": 38, "recommendedNamed": 84, "recommendedAsked": 224, "fetchingReachedPct": 7, "fetchingReached": 8, "browsingReachedPct": 83, "browsingReached": 96, "recommendedTested": 39, "recommendedReached": 34, "recommendedNotBuyablePct": 27, "basketToCheckoutPct": 83, "basketTried": 116, "basketAgentsRefused": 0, "basketUnverified": 13, "agentsRefusedPct": 1, "noPriceInDataPct": 23 }, "sectors": [ { "id": "beauty", "title": "Beauty and personal care", "listed": 30, "scored": 28, "medianScore": 67, "medianChoice": 81, "medianCheckout": 58, "checkoutMeasured": 27, "basketTried": 19, "basketPct": 84, "fetchingPct": 11, "recommendedPct": 25, "leader": "Olaplex" }, { "id": "consumer-tech", "title": "Consumer tech and accessories", "listed": 30, "scored": 28, "medianScore": 58, "medianChoice": 73, "medianCheckout": 58, "checkoutMeasured": 20, "basketTried": 9, "basketPct": 100, "fetchingPct": 0, "recommendedPct": 64, "leader": "Nomad" }, { "id": "fashion", "title": "Fashion and apparel", "listed": 30, "scored": 29, "medianScore": 67, "medianChoice": 78, "medianCheckout": 55, "checkoutMeasured": 27, "basketTried": 17, "basketPct": 82, "fetchingPct": 12, "recommendedPct": 7, "leader": "Lucy & Yak" }, { "id": "food-drink", "title": "Food and drink, direct to consumer", "listed": 30, "scored": 27, "medianScore": 59, "medianChoice": 66, "medianCheckout": 55, "checkoutMeasured": 27, "basketTried": 12, "basketPct": 100, "fetchingPct": 0, "recommendedPct": 56, "leader": "Athletic Brewing" }, { "id": "footwear-outdoor", "title": "Footwear and outdoor", "listed": 30, "scored": 30, "medianScore": 61, "medianChoice": 74, "medianCheckout": 50, "checkoutMeasured": 28, "basketTried": 15, "basketPct": 60, "fetchingPct": 7, "recommendedPct": 43, "leader": "Rothy's" }, { "id": "home", "title": "Home, furniture and kitchen", "listed": 30, "scored": 29, "medianScore": 64, "medianChoice": 74, "medianCheckout": 58, "checkoutMeasured": 28, "basketTried": 14, "basketPct": 100, "fetchingPct": 7, "recommendedPct": 18, "leader": "Simba" }, { "id": "pets-baby", "title": "Pets, baby and kids", "listed": 30, "scored": 25, "medianScore": 65, "medianChoice": 73, "medianCheckout": 58, "checkoutMeasured": 24, "basketTried": 17, "basketPct": 76, "fetchingPct": 12, "recommendedPct": 40, "leader": "Micro Scooters" }, { "id": "sports-fitness", "title": "Sports and fitness", "listed": 30, "scored": 29, "medianScore": 61, "medianChoice": 71, "medianCheckout": 50, "checkoutMeasured": 27, "basketTried": 13, "basketPct": 69, "fetchingPct": 0, "recommendedPct": 48, "leader": "Sigma Sports" } ], "mostCommonFailures": [ { "id": "TRX-05", "title": "ACP discovery (/.well-known/acp.json) or ACP product feed present", "sites": 225, "pct": 100 }, { "id": "TRX-06", "title": "MCP endpoint advertised", "sites": 224, "pct": 100 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "sites": 206, "pct": 92 }, { "id": "OFF-06", "title": "Returns terms in structured data", "sites": 189, "pct": 84 }, { "id": "LEG-11", "title": "llms.txt present", "sites": 178, "pct": 79 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "sites": 144, "pct": 64 }, { "id": "TRX-03", "title": "No captcha on cart or checkout pages", "sites": 139, "pct": 62 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "sites": 105, "pct": 47 }, { "id": "TRX-08", "title": "Accepted payment methods declared", "sites": 103, "pct": 46 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "sites": 99, "pct": 44 } ], "brands": [ { "slug": "glossier", "name": "Glossier", "url": "https://www.glossier.com", "sector": "beauty", "score": 59, "grade": "C", "choice": 68, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "skincare and lip care products", "instead": [ "CeraVe", "Aquaphor", "Burt’s Bees" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 }, { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 90 }, { "id": "legibility", "title": "Legibility", "pct": 63 }, { "id": "offer", "title": "Offer clarity", "pct": 47 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "the-ordinary", "name": "The Ordinary", "url": "https://theordinary.com", "sector": "beauty", "score": 68, "grade": "C", "choice": 85, "checkout": 35, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 2, "of": 4, "category": "skincare products for aging and hydration", "instead": [ "CeraVe", "The INKEY List", "La Roche-Posay" ] }, "basket": { "method": "sfcc", "added": true, "reachedCheckout": true, "outcome": "reached", "reachedBy": "fetching", "checkoutCreated": null, "note": "basket filled and the checkout page opened" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 73 }, { "id": "transact", "title": "Transactability", "pct": 35 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "rare-beauty", "name": "Rare Beauty", "url": "https://www.rarebeauty.com", "sector": "beauty", "score": 68, "grade": "C", "choice": 80, "checkout": 53, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Vegan cruelty-free makeup", "instead": [ "Maybelline", "L’Oréal Paris", "bareMinerals" ] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": null, "note": "product data refused or challenged (429)" }, "topIssues": [ { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 4 }, { "id": "LEG-10", "title": "Returns policy page is discoverable", "points": 3 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 87 }, { "id": "legibility", "title": "Legibility", "pct": 89 }, { "id": "offer", "title": "Offer clarity", "pct": 51 }, { "id": "transact", "title": "Transactability", "pct": 53 }, { "id": "trust", "title": "Trust", "pct": 80 } ] }, { "slug": "fenty-beauty", "name": "Fenty Beauty", "url": "https://fentybeauty.com", "sector": "beauty", "score": 76, "grade": "B", "choice": 87, "checkout": 60, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Makeup and Skincare Products", "instead": [ "Estée Lauder Double Wear Stay-in-Place Makeup", "Maybelline Super Stay 30H Lumi-Matte Foundation", "L’Oréal Infallible 24H Fresh Wear Foundation" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 2 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 87 }, { "id": "legibility", "title": "Legibility", "pct": 100 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 60 }, { "id": "trust", "title": "Trust", "pct": 92 } ] }, { "slug": "kylie-cosmetics", "name": "Kylie Cosmetics", "url": "https://kyliecosmetics.com", "sector": "beauty", "score": 59, "grade": "C", "choice": 66, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Makeup and Fragrance Sets", "instead": [ "e.l.f. Cosmetics", "NYX Professional Makeup", "Sephora Collection" ] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": null, "note": "product data refused or challenged (429)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 3 }, { "id": "OFF-01", "title": "Structured price matches the price in the HTML an agent receives", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 84 }, { "id": "legibility", "title": "Legibility", "pct": 75 }, { "id": "offer", "title": "Offer clarity", "pct": 27 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "charlotte-tilbury", "name": "Charlotte Tilbury", "url": "https://www.charlottetilbury.com", "sector": "beauty", "score": 47, "grade": "D", "choice": 59, "checkout": 32, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Luxury makeup and skincare", "instead": [ "NARS", "L’Oréal Paris", "No7" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 29 }, { "id": "offer", "title": "Offer clarity", "pct": 50 }, { "id": "transact", "title": "Transactability", "pct": 32 }, { "id": "trust", "title": "Trust", "pct": 45 } ] }, { "slug": "drunk-elephant", "name": "Drunk Elephant", "url": "https://www.drunkelephant.com", "sector": "beauty", "score": 69, "grade": "C", "choice": 90, "checkout": 22, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Skincare and Personal Care", "instead": [ "The Ordinary", "Paula's Choice" ] }, "basket": { "method": "sfcc", "added": false, "reachedCheckout": null, "outcome": "failed", "reachedBy": null, "checkoutCreated": null, "note": "add to basket failed (200)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 4 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 96 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 22 }, { "id": "trust", "title": "Trust", "pct": 95 } ] }, { "slug": "tatcha", "name": "Tatcha", "url": "https://www.tatcha.com", "sector": "beauty", "score": 54, "grade": "D", "choice": 61, "checkout": 60, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Luxury Japanese skincare", "instead": [ "CeraVe", "Vanicream", "La Roche-Posay" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 4 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 78 }, { "id": "legibility", "title": "Legibility", "pct": 50 }, { "id": "offer", "title": "Offer clarity", "pct": 51 }, { "id": "transact", "title": "Transactability", "pct": 60 }, { "id": "trust", "title": "Trust", "pct": 60 } ] }, { "slug": "summer-fridays", "name": "Summer Fridays", "url": "https://summerfridays.com", "sector": "beauty", "score": 66, "grade": "C", "choice": 75, "checkout": 60, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Skincare and Makeup Balms", "instead": [ "La Roche-Posay", "Burt’s Bees", "eos" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 3 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 84 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 47 }, { "id": "transact", "title": "Transactability", "pct": 60 }, { "id": "trust", "title": "Trust", "pct": 62 } ] }, { "slug": "olaplex", "name": "Olaplex", "url": "https://olaplex.com", "sector": "beauty", "score": 79, "grade": "B", "choice": 90, "checkout": 60, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Hair care products", "instead": [ "Redken", "L’Oréal Paris", "Aussie" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 }, { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 2 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 84 }, { "id": "legibility", "title": "Legibility", "pct": 100 }, { "id": "offer", "title": "Offer clarity", "pct": 100 }, { "id": "transact", "title": "Transactability", "pct": 60 }, { "id": "trust", "title": "Trust", "pct": 62 } ] }, { "slug": "function-of-beauty", "name": "Function of Beauty", "url": "https://www.functionofbeauty.com", "sector": "beauty", "score": 51, "grade": "D", "choice": 59, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 2, "of": 2, "category": "Customized Hair Care Products", "instead": [ "Prose" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 4 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 81 }, { "id": "legibility", "title": "Legibility", "pct": 46 }, { "id": "offer", "title": "Offer clarity", "pct": 51 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 47 } ] }, { "slug": "harry-s", "name": "Harry's", "url": "https://www.harrys.com", "sector": "beauty", "score": 72, "grade": "B", "choice": 82, "checkout": 61, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Men's grooming and personal care", "instead": [ "CeraVe", "Nizoral", "Vanicream" ] }, "basket": { "method": "shopify", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "custom Shopify storefront: the standard basket API is not served, so the basket test could not run" }, "topIssues": [ { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 4 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 3 }, { "id": "LEG-10", "title": "Returns policy page is discoverable", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 47 }, { "id": "transact", "title": "Transactability", "pct": 61 }, { "id": "trust", "title": "Trust", "pct": 95 } ] }, { "slug": "native", "name": "Native", "url": "https://www.nativecos.com", "sector": "beauty", "score": 69, "grade": "C", "choice": 79, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Personal Care Products", "instead": [ "Vanicream", "Each & Every", "ATTITUDE" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 3 }, { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 2 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 90 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 47 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 77 } ] }, { "slug": "e-l-f-cosmetics", "name": "e.l.f. Cosmetics", "url": "https://www.elfcosmetics.com", "sector": "beauty", "score": 77, "grade": "B", "choice": 91, "checkout": 50, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "affordable cruelty-free makeup", "instead": [ "Burt’s Bees", "COVERGIRL" ] }, "basket": { "method": "shopify", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "custom Shopify storefront: the standard basket API is not served, so the basket test could not run" }, "topIssues": [ { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 5 }, { "id": "LEG-10", "title": "Returns policy page is discoverable", "points": 3 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 92 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 50 }, { "id": "trust", "title": "Trust", "pct": 100 } ] }, { "slug": "colourpop", "name": "ColourPop", "url": "https://colourpop.com", "sector": "beauty", "score": 64, "grade": "C", "choice": 74, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 2, "of": 3, "category": "affordable makeup and cosmetics", "instead": [ "e.l.f.", "NYX Professional Makeup", "Milani" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 3 }, { "id": "LEG-10", "title": "Returns policy page is discoverable", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 75 }, { "id": "offer", "title": "Offer clarity", "pct": 47 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 62 } ] }, { "slug": "milk-makeup", "name": "Milk Makeup", "url": "https://milkmakeup.com", "sector": "beauty", "score": 63, "grade": "C", "choice": 72, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Hydrating Makeup Products", "instead": [ "Fenty Beauty", "L’Oréal", "Maybelline" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "LEG-10", "title": "Returns policy page is discoverable", "points": 2 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 87 }, { "id": "legibility", "title": "Legibility", "pct": 68 }, { "id": "offer", "title": "Offer clarity", "pct": 47 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 80 } ] }, { "slug": "paula-s-choice", "name": "Paula's Choice", "url": "https://www.paulaschoice.com", "sector": "beauty", "score": 45, "grade": "D", "choice": 53, "checkout": 49, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Skincare and beauty products", "instead": [ "The INKEY List", "CeraVe", "Good Molecules" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 5 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 }, { "id": "OFF-05", "title": "Delivery time stated on the product page", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 94 }, { "id": "legibility", "title": "Legibility", "pct": 42 }, { "id": "offer", "title": "Offer clarity", "pct": 0 }, { "id": "transact", "title": "Transactability", "pct": 49 }, { "id": "trust", "title": "Trust", "pct": 55 } ] }, { "slug": "augustinus-bader", "name": "Augustinus Bader", "url": "https://augustinusbader.com", "sector": "beauty", "score": 72, "grade": "B", "choice": 81, "checkout": 63, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Luxury skincare and haircare products", "instead": [ "Olaplex", "Moroccanoil", "Kérastase" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 }, { "id": "OFF-06", "title": "Returns terms in structured data", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 63 }, { "id": "trust", "title": "Trust", "pct": 50 } ] }, { "slug": "aesop", "name": "Aesop", "url": "https://www.aesop.com", "sector": "beauty", "score": 64, "grade": "C", "choice": 79, "checkout": 38, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Skin, Hair & Body Care", "instead": [ "La Roche-Posay", "Avène", "Vanicream" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 3 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 88 }, { "id": "legibility", "title": "Legibility", "pct": 75 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 38 }, { "id": "trust", "title": "Trust", "pct": 80 } ] }, { "slug": "lush", "name": "Lush", "url": "https://www.lush.com", "sector": "beauty", "score": 38, "grade": "F", "choice": 54, "checkout": null, "checkoutMeasured": false, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 3, "category": "Handmade vegetarian cosmetics", "instead": [ "The Ordinary", "LifeAround2Angels", "e.l.f. Cosmetics" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 5 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 4 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 81 }, { "id": "legibility", "title": "Legibility", "pct": 38 }, { "id": "offer", "title": "Offer clarity", "pct": 33 }, { "id": "transact", "title": "Transactability", "pct": 0 }, { "id": "trust", "title": "Trust", "pct": 60 } ] }, { "slug": "liz-earle", "name": "Liz Earle", "url": "https://www.lizearle.com", "sector": "beauty", "score": 68, "grade": "C", "choice": 85, "checkout": 35, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Skincare and Beauty Products", "instead": [ "Clinique", "Vanicream", "CeraVe" ] }, "basket": { "method": "sfcc", "added": true, "reachedCheckout": true, "outcome": "reached", "reachedBy": "fetching", "checkoutCreated": null, "note": "basket filled and the checkout page opened" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 92 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 35 }, { "id": "trust", "title": "Trust", "pct": 65 } ] }, { "slug": "ren-clean-skincare", "name": "REN Clean Skincare", "url": "https://www.renskincare.com", "sector": "beauty", "error": "unreachable: fetch failed" }, { "slug": "tropic", "name": "Tropic", "url": "https://www.tropicskincare.com", "sector": "beauty", "score": 75, "grade": "B", "choice": 84, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 4, "category": "Natural Skincare and Body Care", "instead": [ "Kérastase", "Briogeo", "Source Vitál Apothecary" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 3 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 }, { "id": "OFF-06", "title": "Returns terms in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 62 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 87 } ] }, { "slug": "beauty-pie", "name": "Beauty Pie", "url": "https://www.beautypie.com", "sector": "beauty", "score": 73, "grade": "B", "choice": 82, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Luxury skincare and makeup", "instead": [ "CeraVe", "La Roche-Posay", "Vanicream" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "space-nk", "name": "Space NK", "url": "https://www.spacenk.com", "sector": "beauty", "score": 62, "grade": "C", "choice": 82, "checkout": 21, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Luxury skincare and beauty products", "instead": [ "Avène", "La Roche-Posay", "First Aid Beauty" ] }, "basket": { "method": "sfcc", "added": true, "reachedCheckout": false, "outcome": "failed", "reachedBy": null, "checkoutCreated": null, "note": "checkout did not open for a guest (200)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 5 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 4 }, { "id": "TRX-05", "title": "ACP discovery (/.well-known/acp.json) or ACP product feed present", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 75 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 21 }, { "id": "trust", "title": "Trust", "pct": 85 } ] }, { "slug": "cult-beauty", "name": "Cult Beauty", "url": "https://www.cultbeauty.co.uk", "sector": "beauty", "score": 66, "grade": "C", "choice": 89, "checkout": 15, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "luxury skincare and beauty products", "instead": [ "The INKEY List", "Medik8", "CeraVe" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 6 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 4 }, { "id": "TRX-03", "title": "No captcha on cart or checkout pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 96 }, { "id": "offer", "title": "Offer clarity", "pct": 51 }, { "id": "transact", "title": "Transactability", "pct": 15 }, { "id": "trust", "title": "Trust", "pct": 100 } ] }, { "slug": "lookfantastic", "name": "Lookfantastic", "url": "https://www.lookfantastic.com", "sector": "beauty", "score": 69, "grade": "C", "choice": 90, "checkout": 25, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Beauty and Personal Care", "instead": [ "Dior", "Yves Saint Laurent", "Boots" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 6 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 5 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 93 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 25 }, { "id": "trust", "title": "Trust", "pct": 100 } ] }, { "slug": "beauty-bay", "name": "Beauty Bay", "url": "https://www.beautybay.com", "sector": "beauty", "error": "not scored: refused our own browser on the homepage (200); when asked directly, ChatGPT could open the site; Perplexity could not open it either" }, { "slug": "typology", "name": "Typology", "url": "https://uk.typology.com", "sector": "beauty", "score": 72, "grade": "B", "choice": 87, "checkout": 43, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 4, "category": "Natural vegan skincare products", "instead": [ "bareMinerals", "The Ordinary", "The INKEY List" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 5 }, { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 3 }, { "id": "LEG-10", "title": "Returns policy page is discoverable", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 83 }, { "id": "offer", "title": "Offer clarity", "pct": 100 }, { "id": "transact", "title": "Transactability", "pct": 43 }, { "id": "trust", "title": "Trust", "pct": 65 } ] }, { "slug": "merit", "name": "Merit", "url": "https://meritbeauty.com", "sector": "beauty", "score": 65, "grade": "C", "choice": 77, "checkout": 50, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Minimalist clean beauty makeup", "instead": [ "bareMinerals", "Clinique", "The Body Shop" ] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "failed", "reachedBy": null, "checkoutCreated": null, "note": "add to basket failed (404)" }, "topIssues": [ { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 4 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 74 }, { "id": "offer", "title": "Offer clarity", "pct": 64 }, { "id": "transact", "title": "Transactability", "pct": 50 }, { "id": "trust", "title": "Trust", "pct": 62 } ] }, { "slug": "anker", "name": "Anker", "url": "https://www.anker.com", "sector": "consumer-tech", "score": 54, "grade": "D", "choice": 59, "checkout": null, "checkoutMeasured": false, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Mobile and Laptop Charging Devices", "instead": [ "UGREEN", "Belkin" ] }, "basket": { "method": "shopify", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no Shopify product handle in the sampled page address" }, "topIssues": [ { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 95 }, { "id": "legibility", "title": "Legibility", "pct": 44 }, { "id": "offer", "title": "Offer clarity", "pct": 17 }, { "id": "transact", "title": "Transactability", "pct": 69 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "nothing", "name": "Nothing", "url": "https://uk.nothing.tech", "sector": "consumer-tech", "error": "unreachable: blocked: not a public address" }, { "slug": "sonos", "name": "Sonos", "url": "https://www.sonos.com", "sector": "consumer-tech", "score": 70, "grade": "B", "choice": 85, "checkout": 42, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 3, "of": 3, "category": "Wireless home audio speakers", "instead": [ "Denon", "Audio Pro", "Marshall" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 3 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 3 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 75 }, { "id": "offer", "title": "Offer clarity", "pct": 87 }, { "id": "transact", "title": "Transactability", "pct": 42 }, { "id": "trust", "title": "Trust", "pct": 67 } ] }, { "slug": "razer", "name": "Razer", "url": "https://www.razer.com", "sector": "consumer-tech", "score": 53, "grade": "D", "choice": 66, "checkout": 35, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Gaming peripherals and accessories", "instead": [ "Logitech", "Corsair" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 33 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 35 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "nanoleaf", "name": "Nanoleaf", "url": "https://nanoleaf.me", "sector": "consumer-tech", "score": 76, "grade": "B", "choice": 87, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Smart RGB LED lighting", "instead": [ "Govee", "Cololight", "Philips Hue" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 2 }, { "id": "OFF-06", "title": "Returns terms in structured data", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 92 }, { "id": "offer", "title": "Offer clarity", "pct": 73 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 77 } ] }, { "slug": "eufy", "name": "eufy", "url": "https://www.eufy.com", "sector": "consumer-tech", "score": 61, "grade": "C", "choice": 69, "checkout": 60, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 3, "category": "Home security and smart cleaning", "instead": [ "Wyze", "Aqara", "TP-Link" ] }, "basket": { "method": "shopify", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no Shopify product handle in the sampled page address" }, "topIssues": [ { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 4 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 4 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 50 }, { "id": "offer", "title": "Offer clarity", "pct": 50 }, { "id": "transact", "title": "Transactability", "pct": 60 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "ugreen", "name": "UGREEN", "url": "https://www.ugreen.com", "sector": "consumer-tech", "score": 34, "grade": "F", "choice": 39, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": 50, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Charging Accessories & Power Solutions", "instead": [ "Anker", "Belkin", "ESR" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 4 }, { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 6 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 78 }, { "id": "legibility", "title": "Legibility", "pct": 13 }, { "id": "offer", "title": "Offer clarity", "pct": 0 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 62 } ] }, { "slug": "peak-design", "name": "Peak Design", "url": "https://www.peakdesign.com", "sector": "consumer-tech", "score": 70, "grade": "B", "choice": 78, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Camera and travel gear", "instead": [ "K&F Concept", "UBeesize", "JOBY" ] }, "basket": { "method": "shopify", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "custom Shopify storefront: the standard basket API is not served, so the basket test could not run" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 3 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 89 }, { "id": "offer", "title": "Offer clarity", "pct": 40 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 52 } ] }, { "slug": "native-union", "name": "Native Union", "url": "https://www.nativeunion.com", "sector": "consumer-tech", "score": 75, "grade": "B", "choice": 86, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Tech accessories and chargers", "instead": [ "Incase", "Razer", "Thule" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 }, { "id": "OFF-06", "title": "Returns terms in structured data", "points": 3 }, { "id": "TRX-03", "title": "No captcha on cart or checkout pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 92 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 80 } ] }, { "slug": "bellroy", "name": "Bellroy", "url": "https://bellroy.com", "sector": "consumer-tech", "score": 36, "grade": "F", "choice": 46, "checkout": 33, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 3, "category": "wallets, bags, and tech accessories", "instead": [ "Baggallini", "Travelon", "BÉIS" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 4 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 4 }, { "id": "LEG-08", "title": "Product name and price are in the HTML an agent receives (server-rendered)", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 91 }, { "id": "legibility", "title": "Legibility", "pct": 17 }, { "id": "offer", "title": "Offer clarity", "pct": 17 }, { "id": "transact", "title": "Transactability", "pct": 33 }, { "id": "trust", "title": "Trust", "pct": 47 } ] }, { "slug": "casetify", "name": "CASETiFY", "url": "https://www.casetify.com", "sector": "consumer-tech", "score": 34, "grade": "F", "choice": 48, "checkout": null, "checkoutMeasured": false, "platform": "unknown", "cap": 50, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Tech accessories and device cases", "instead": [ "OtterBox", "Case-Mate", "Spigen" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 4 }, { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 78 }, { "id": "legibility", "title": "Legibility", "pct": 29 }, { "id": "offer", "title": "Offer clarity", "pct": 20 }, { "id": "transact", "title": "Transactability", "pct": 0 }, { "id": "trust", "title": "Trust", "pct": 62 } ] }, { "slug": "nomad", "name": "Nomad", "url": "https://nomadgoods.com", "sector": "consumer-tech", "score": 85, "grade": "A", "choice": 92, "checkout": 76, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Premium tech accessories", "instead": [ "Barton", "Hirsch", "Crown & Buckle" ] }, "basket": { "method": "shopify", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "custom Shopify storefront: the standard basket API is not served, so the basket test could not run" }, "topIssues": [ { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 }, { "id": "OFF-05", "title": "Delivery time stated on the product page", "points": 3 }, { "id": "TRX-05", "title": "ACP discovery (/.well-known/acp.json) or ACP product feed present", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 100 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 76 }, { "id": "trust", "title": "Trust", "pct": 87 } ] }, { "slug": "mous", "name": "Mous", "url": "https://www.mous.co", "sector": "consumer-tech", "score": 74, "grade": "B", "choice": 84, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Protective phone cases", "instead": [ "Spigen", "OtterBox", "ESR" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "LEG-10", "title": "Returns policy page is discoverable", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 73 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "satechi", "name": "Satechi", "url": "https://satechi.net", "sector": "consumer-tech", "score": 74, "grade": "B", "choice": 85, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Electronic accessories and peripherals", "instead": [ "Anker", "UGREEN", "Plugable" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 }, { "id": "OFF-06", "title": "Returns terms in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 96 }, { "id": "offer", "title": "Offer clarity", "pct": 64 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "twelve-south", "name": "Twelve South", "url": "https://www.twelvesouth.com", "sector": "consumer-tech", "score": 62, "grade": "C", "choice": 71, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Tech accessories for Apple devices", "instead": [ "Satechi" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 3 }, { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 3 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 90 }, { "id": "legibility", "title": "Legibility", "pct": 71 }, { "id": "offer", "title": "Offer clarity", "pct": 59 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 45 } ] }, { "slug": "ember", "name": "Ember", "url": "https://ember.com", "sector": "consumer-tech", "score": 67, "grade": "C", "choice": 75, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 2, "of": 2, "category": "temperature-controlled drinkware", "instead": [ "Nextmug", "OHOM" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 }, { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 51 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "therabody", "name": "Therabody", "url": "https://www.therabody.com", "sector": "consumer-tech", "score": 69, "grade": "C", "choice": 79, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Massage & Recovery Devices", "instead": [ "Hyperice", "Ekrin Athletics", "Amazon" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 2 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 87 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 72 } ] }, { "slug": "oura", "name": "Oura", "url": "https://ouraring.com", "sector": "consumer-tech", "score": 32, "grade": "F", "choice": 40, "checkout": 32, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 2, "of": 2, "category": "Health tracking smart ring", "instead": [ "RingConn", "Samsung", "Samsung Galaxy Ring" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 4 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 91 }, { "id": "legibility", "title": "Legibility", "pct": 11 }, { "id": "offer", "title": "Offer clarity", "pct": 7 }, { "id": "transact", "title": "Transactability", "pct": 32 }, { "id": "trust", "title": "Trust", "pct": 33 } ] }, { "slug": "whoop", "name": "WHOOP", "url": "https://www.whoop.com", "sector": "consumer-tech", "score": 24, "grade": "F", "choice": 34, "checkout": null, "checkoutMeasured": false, "platform": "unknown", "cap": 50, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Wearable fitness & health trackers", "instead": [ "Fitbit Charge 6", "Fitbit Inspire 3", "Huawei" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 4 }, { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 66 }, { "id": "legibility", "title": "Legibility", "pct": 17 }, { "id": "offer", "title": "Offer clarity", "pct": 0 }, { "id": "transact", "title": "Transactability", "pct": 0 }, { "id": "trust", "title": "Trust", "pct": 50 } ] }, { "slug": "back-market", "name": "Back Market", "url": "https://www.backmarket.co.uk", "sector": "consumer-tech", "score": 58, "grade": "C", "choice": 75, "checkout": null, "checkoutMeasured": false, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 4, "category": "Refurbished tech and accessories", "instead": [ "Spigen", "amFilm", "Apple Certified Refurbished" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 7 }, { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 5 }, { "id": "TRX-05", "title": "ACP discovery (/.well-known/acp.json) or ACP product feed present", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 61 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 87 }, { "id": "transact", "title": "Transactability", "pct": 23 }, { "id": "trust", "title": "Trust", "pct": 85 } ] }, { "slug": "marshall", "name": "Marshall", "url": "https://www.marshall.com", "sector": "consumer-tech", "score": 50, "grade": "D", "choice": 64, "checkout": 28, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "audio equipment and apparel", "instead": [ "JBL", "Bose", "Boss" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 3 }, { "id": "LEG-08", "title": "Product name and price are in the HTML an agent receives (server-rendered)", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 94 }, { "id": "legibility", "title": "Legibility", "pct": 54 }, { "id": "offer", "title": "Offer clarity", "pct": 42 }, { "id": "transact", "title": "Transactability", "pct": 28 }, { "id": "trust", "title": "Trust", "pct": 47 } ] }, { "slug": "bang-and-olufsen", "name": "Bang & Olufsen", "url": "https://www.bang-olufsen.com", "sector": "consumer-tech", "score": 43, "grade": "D", "choice": 62, "checkout": null, "checkoutMeasured": false, "platform": "magento", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "High-end audio and video equipment", "instead": [ "Sonos", "Bose", "Bowers & Wilkins" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 5 }, { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 4 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 94 }, { "id": "legibility", "title": "Legibility", "pct": 65 }, { "id": "offer", "title": "Offer clarity", "pct": 0 }, { "id": "transact", "title": "Transactability", "pct": 0 }, { "id": "trust", "title": "Trust", "pct": 65 } ] }, { "slug": "richer-sounds", "name": "Richer Sounds", "url": "https://www.richersounds.com", "sector": "consumer-tech", "score": 73, "grade": "B", "choice": 82, "checkout": 65, "checkoutMeasured": true, "platform": "bigcommerce", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 4, "category": "home audio and cinema equipment", "instead": [ "Richer Sounds", "Dali", "ELAC" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 4 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 71 }, { "id": "offer", "title": "Offer clarity", "pct": 92 }, { "id": "transact", "title": "Transactability", "pct": 65 }, { "id": "trust", "title": "Trust", "pct": 47 } ] }, { "slug": "scan", "name": "Scan", "url": "https://www.scan.co.uk", "sector": "consumer-tech", "score": 47, "grade": "D", "choice": 67, "checkout": null, "checkoutMeasured": false, "platform": "unknown", "cap": 50, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "PC components and custom gaming PCs", "instead": [ "NVIDIA", "Quantum PCs", "Ginger6" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 6 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 42 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 0 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "sweetwater", "name": "Sweetwater", "url": "https://www.sweetwater.com", "sector": "consumer-tech", "error": "not scored: refused our own browser on the homepage (403); when asked directly, ChatGPT could open the site; Perplexity could not open it either" }, { "slug": "fairphone", "name": "Fairphone", "url": "https://shop.fairphone.com", "sector": "consumer-tech", "score": 58, "grade": "C", "choice": 83, "checkout": null, "checkoutMeasured": false, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 2, "of": 3, "category": "Ethical Smartphones and Accessories", "instead": [ "Back Market", "Motorola", "LG" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 8 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 6 }, { "id": "TRX-05", "title": "ACP discovery (/.well-known/acp.json) or ACP product feed present", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 82 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 0 }, { "id": "trust", "title": "Trust", "pct": 80 } ] }, { "slug": "remarkable", "name": "Remarkable", "url": "https://remarkable.com", "sector": "consumer-tech", "score": 47, "grade": "D", "choice": 56, "checkout": 46, "checkoutMeasured": true, "platform": "unknown", "cap": 50, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "digital paper tablets", "instead": [ "Kindle Scribe", "BOOX Go 10.3", "Kobo" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 4 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 4 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 25 }, { "id": "offer", "title": "Offer clarity", "pct": 40 }, { "id": "transact", "title": "Transactability", "pct": 46 }, { "id": "trust", "title": "Trust", "pct": 47 } ] }, { "slug": "kobo", "name": "Kobo", "url": "https://www.kobo.com", "sector": "consumer-tech", "score": 33, "grade": "F", "choice": 45, "checkout": 13, "checkoutMeasured": true, "platform": "unknown", "cap": 50, "partial": false, "recommendation": { "namedIn": 2, "of": 3, "category": "eBooks, Audiobooks, eReaders", "instead": [ "Amazon Kindle", "PocketBook Verse", "Chirp" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 3 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 84 }, { "id": "legibility", "title": "Legibility", "pct": 21 }, { "id": "offer", "title": "Offer clarity", "pct": 22 }, { "id": "transact", "title": "Transactability", "pct": 13 }, { "id": "trust", "title": "Trust", "pct": 40 } ] }, { "slug": "elgato", "name": "Elgato", "url": "https://www.elgato.com", "sector": "consumer-tech", "score": 54, "grade": "D", "choice": 77, "checkout": null, "checkoutMeasured": false, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Content creation and streaming gear", "instead": [ "Neewer", "GVM", "Ulanzi" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 7 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 5 }, { "id": "TRX-05", "title": "ACP discovery (/.well-known/acp.json) or ACP product feed present", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 54 }, { "id": "transact", "title": "Transactability", "pct": 0 }, { "id": "trust", "title": "Trust", "pct": 47 } ] }, { "slug": "keychron", "name": "Keychron", "url": "https://www.keychron.com", "sector": "consumer-tech", "score": 72, "grade": "B", "choice": 80, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 2, "of": 3, "category": "custom mechanical keyboards", "instead": [ "NuPhy", "Akko", "EPOMAKER" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 90 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 62 } ] }, { "slug": "everlane", "name": "Everlane", "url": "https://www.everlane.com", "sector": "fashion", "score": 63, "grade": "C", "choice": 73, "checkout": 55, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "sustainable casual clothing", "instead": [ "Uniqlo", "Gap", "J.Crew Factory" ] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "unverified", "reachedBy": null, "checkoutCreated": null, "note": "product data refused or challenged (429)" }, "topIssues": [ { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 4 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 71 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 55 }, { "id": "trust", "title": "Trust", "pct": 50 } ] }, { "slug": "reformation", "name": "Reformation", "url": "https://www.thereformation.com", "sector": "fashion", "score": 52, "grade": "D", "choice": 72, "checkout": 8, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Sustainable women's apparel", "instead": [ "Old Navy", "Uniqlo", "Quince" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 5 }, { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 4 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 75 }, { "id": "legibility", "title": "Legibility", "pct": 83 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 8 }, { "id": "trust", "title": "Trust", "pct": 55 } ] }, { "slug": "quince", "name": "Quince", "url": "https://www.quince.com", "sector": "fashion", "score": 75, "grade": "B", "choice": 91, "checkout": 42, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "High-quality clothing and home essentials", "instead": [ "L.L.Bean", "Splendid", "Nordstrom" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 }, { "id": "OFF-05", "title": "Delivery time stated on the product page", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 96 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 42 }, { "id": "trust", "title": "Trust", "pct": 87 } ] }, { "slug": "cuyana", "name": "Cuyana", "url": "https://www.cuyana.com", "sector": "fashion", "score": 71, "grade": "B", "choice": 81, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Women's premium essentials", "instead": [ "Madewell", "Fossil", "Portland Leather Goods" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 3 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 3 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 75 } ] }, { "slug": "marine-layer", "name": "Marine Layer", "url": "https://www.marinelayer.com", "sector": "fashion", "score": 67, "grade": "C", "choice": 76, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Casual and sustainable clothing", "instead": [ "Icebreaker", "Smartwool", "Patagonia" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 }, { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 90 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 47 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "taylor-stitch", "name": "Taylor Stitch", "url": "https://www.taylorstitch.com", "sector": "fashion", "score": 75, "grade": "B", "choice": 83, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Men's casual clothing and basics", "instead": [ "Nudie Jeans", "L.L.Bean", "Dockers" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 2 }, { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 78 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 75 } ] }, { "slug": "buck-mason", "name": "Buck Mason", "url": "https://www.buckmason.com", "sector": "fashion", "score": 64, "grade": "C", "choice": 78, "checkout": 40, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "men's casual and tailored apparel", "instead": [ "Spier & Mackay", "Banana Republic", "J.Crew" ] }, "basket": { "method": "shopify", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no Shopify product handle in the sampled page address" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 5 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 3 }, { "id": "LEG-10", "title": "Returns policy page is discoverable", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 95 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 54 }, { "id": "transact", "title": "Transactability", "pct": 40 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "todd-snyder", "name": "Todd Snyder", "url": "https://www.toddsnyder.com", "sector": "fashion", "score": 63, "grade": "C", "choice": 75, "checkout": 50, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "men's modern casual and tailored clothing", "instead": [ "Nordstrom", "Calvin Klein", "Michael Kors" ] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": null, "note": "add to basket refused or challenged (403)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 6 }, { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 4 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 75 }, { "id": "legibility", "title": "Legibility", "pct": 96 }, { "id": "offer", "title": "Offer clarity", "pct": 47 }, { "id": "transact", "title": "Transactability", "pct": 50 }, { "id": "trust", "title": "Trust", "pct": 62 } ] }, { "slug": "bombas", "name": "Bombas", "url": "https://bombas.com", "sector": "fashion", "score": 56, "grade": "C", "choice": 72, "checkout": 26, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "socks, underwear, slippers, t-shirts", "instead": [ "Sockwell", "Comrad", "L.L.Bean" ] }, "basket": { "method": "shopify", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "custom Shopify storefront: the standard basket API is not served, so the basket test could not run" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 5 }, { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 75 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 26 }, { "id": "trust", "title": "Trust", "pct": 45 } ] }, { "slug": "chubbies", "name": "Chubbies", "url": "https://www.chubbiesshorts.com", "sector": "fashion", "score": 76, "grade": "B", "choice": 88, "checkout": 55, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Men's casual and swimwear", "instead": [ "Target (Goodfellow & Co.)", "Old Navy", "Amazon Essentials" ] }, "basket": { "method": "shopify", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "custom Shopify storefront: the standard basket API is not served, so the basket test could not run" }, "topIssues": [ { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 4 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 }, { "id": "OFF-06", "title": "Returns terms in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 92 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 55 }, { "id": "trust", "title": "Trust", "pct": 75 } ] }, { "slug": "untuckit", "name": "Untuckit", "url": "https://www.untuckit.com", "sector": "fashion", "score": 72, "grade": "B", "choice": 81, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 2, "of": 4, "category": "Casual and Office Shirts & Jackets", "instead": [ "Lands’ End", "L.L.Bean", "Brooks Brothers" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 }, { "id": "OFF-05", "title": "Delivery time stated on the product page", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 92 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 55 } ] }, { "slug": "faherty", "name": "Faherty", "url": "https://fahertybrand.com", "sector": "fashion", "score": 75, "grade": "B", "choice": 86, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Casual and outdoor apparel", "instead": [ "Patagonia", "REI Co-op", "Outdoor Research" ] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": null, "note": "product data refused or challenged (429)" }, "topIssues": [ { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 4 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 73 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 80 } ] }, { "slug": "aritzia", "name": "Aritzia", "url": "https://www.aritzia.com", "sector": "fashion", "score": 56, "grade": "C", "choice": 70, "checkout": 34, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Women's casual and activewear clothing", "instead": [ "Old Navy", "Target", "H&M" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 5 }, { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 5 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 75 }, { "id": "legibility", "title": "Legibility", "pct": 96 }, { "id": "offer", "title": "Offer clarity", "pct": 0 }, { "id": "transact", "title": "Transactability", "pct": 34 }, { "id": "trust", "title": "Trust", "pct": 95 } ] }, { "slug": "kotn", "name": "Kotn", "url": "https://kotn.com", "sector": "fashion", "score": 34, "grade": "F", "choice": 43, "checkout": 30, "checkoutMeasured": true, "platform": "shopify", "cap": 50, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "sustainable casual clothing", "instead": [ "Target", "Old Navy", "Gap" ] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "failed", "reachedBy": null, "checkoutCreated": null, "note": "product data refused (404)" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 4 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 91 }, { "id": "legibility", "title": "Legibility", "pct": 17 }, { "id": "offer", "title": "Offer clarity", "pct": 0 }, { "id": "transact", "title": "Transactability", "pct": 30 }, { "id": "trust", "title": "Trust", "pct": 50 } ] }, { "slug": "pangaia", "name": "Pangaia", "url": "https://pangaia.com", "sector": "fashion", "score": 66, "grade": "C", "choice": 75, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Sustainable casual apparel", "instead": [ "Uniqlo", "Banana Republic", "J.Crew" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 45 } ] }, { "slug": "ganni", "name": "Ganni", "url": "https://www.ganni.com", "sector": "fashion", "score": 66, "grade": "C", "choice": 79, "checkout": 46, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Women's fashion and accessories", "instead": [ "Nordstrom", "Shopbop", "Quince" ] }, "basket": { "method": "sfcc", "added": true, "reachedCheckout": true, "outcome": "reached", "reachedBy": "fetching", "checkoutCreated": null, "note": "basket filled and the checkout page opened" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 83 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 46 }, { "id": "trust", "title": "Trust", "pct": 45 } ] }, { "slug": "sezane", "name": "Sézane", "url": "https://www.sezane.com", "sector": "fashion", "score": 68, "grade": "C", "choice": 79, "checkout": 51, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Women’s clothing and accessories", "instead": [ "Uniqlo", "L.L.Bean", "Nordstrom Rack" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 5 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 }, { "id": "OFF-06", "title": "Returns terms in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 75 }, { "id": "legibility", "title": "Legibility", "pct": 96 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 51 }, { "id": "trust", "title": "Trust", "pct": 65 } ] }, { "slug": "boden", "name": "Boden", "url": "https://www.boden.co.uk", "sector": "fashion", "error": "not scored: refused our own browser on the homepage (429); when asked directly, ChatGPT could open the site; Perplexity could not open it either" }, { "slug": "seasalt-cornwall", "name": "Seasalt Cornwall", "url": "https://www.seasaltcornwall.com", "sector": "fashion", "score": 50, "grade": "D", "choice": 67, "checkout": 35, "checkoutMeasured": true, "platform": "magento", "cap": 50, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Casual and comfortable clothing", "instead": [ "Teva", "KEEN", "Chaco" ] }, "basket": { "method": "form", "added": true, "reachedCheckout": true, "outcome": "reached", "reachedBy": "fetching", "checkoutCreated": null, "note": "basket filled and the checkout page opened" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 7 }, { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 3 }, { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 73 }, { "id": "legibility", "title": "Legibility", "pct": 63 }, { "id": "offer", "title": "Offer clarity", "pct": 50 }, { "id": "transact", "title": "Transactability", "pct": 35 }, { "id": "trust", "title": "Trust", "pct": 85 } ] }, { "slug": "white-stuff", "name": "White Stuff", "url": "https://www.whitestuff.com", "sector": "fashion", "score": 51, "grade": "D", "choice": 73, "checkout": null, "checkoutMeasured": false, "platform": "bigcommerce", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Casual and versatile clothing", "instead": [ "H&M", "Snag Tights", "Target" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 7 }, { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 5 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 5 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 74 }, { "id": "legibility", "title": "Legibility", "pct": 96 }, { "id": "offer", "title": "Offer clarity", "pct": 40 }, { "id": "transact", "title": "Transactability", "pct": 0 }, { "id": "trust", "title": "Trust", "pct": 65 } ] }, { "slug": "fatface", "name": "FatFace", "url": "https://www.fatface.com", "sector": "fashion", "score": 42, "grade": "D", "choice": 60, "checkout": null, "checkoutMeasured": false, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 4, "category": "Casual clothing and footwear", "instead": [ "Columbia", "Nordstrom", "Amazon" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 5 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 4 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 29 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 0 }, { "id": "trust", "title": "Trust", "pct": 35 } ] }, { "slug": "hush", "name": "Hush", "url": "https://www.hush-uk.com", "sector": "fashion", "score": 40, "grade": "D", "choice": 72, "checkout": 21, "checkoutMeasured": true, "platform": "unknown", "cap": 40, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Women's stylish clothing and accessories", "instead": [ "Uniqlo", "M&S", "John Lewis" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 24 }, { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 50 }, { "id": "legibility", "title": "Legibility", "pct": 94 }, { "id": "offer", "title": "Offer clarity", "pct": 73 }, { "id": "transact", "title": "Transactability", "pct": 21 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "finisterre", "name": "Finisterre", "url": "https://finisterre.com", "sector": "fashion", "score": 69, "grade": "C", "choice": 78, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Outdoor and sustainable clothing", "instead": [ "Decathlon Forclaz", "Mountain Warehouse", "Regatta" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 71 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "lucy-and-yak", "name": "Lucy & Yak", "url": "https://lucyandyak.com", "sector": "fashion", "score": 80, "grade": "B", "choice": 88, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Organic cotton clothing", "instead": [ "Thought", "Old Navy", "Target" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 2 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 73 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 100 } ] }, { "slug": "nobody-s-child", "name": "Nobody's Child", "url": "https://www.nobodyschild.com", "sector": "fashion", "score": 70, "grade": "B", "choice": 79, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Women's Occasion Dresses", "instead": [ "ASOS", "Lulus", "Macy’s" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 3 }, { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 3 }, { "id": "TRU-04", "title": "Business identity (address, phone or email) is published", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 90 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 55 } ] }, { "slug": "rixo", "name": "Rixo", "url": "https://www.rixo.co.uk", "sector": "fashion", "score": 73, "grade": "B", "choice": 83, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Vintage-inspired women's fashion", "instead": [ "Nordstrom", "Etsy", "Gambiered Silk" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 96 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 60 } ] }, { "slug": "me-em", "name": "ME+EM", "url": "https://www.meandem.com", "sector": "fashion", "score": 70, "grade": "B", "choice": 89, "checkout": 27, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Women's Designer Clothing and Accessories", "instead": [ "John Lewis", "Next", "Hobbs" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 85 }, { "id": "transact", "title": "Transactability", "pct": 27 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "whistles", "name": "Whistles", "url": "https://www.whistles.com", "sector": "fashion", "score": 48, "grade": "D", "choice": 64, "checkout": 16, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Contemporary women's fashion", "instead": [ "J.Crew Factory", "UNIQLO", "Macy’s" ] }, "basket": { "method": "sfcc", "added": false, "reachedCheckout": null, "outcome": "failed", "reachedBy": null, "checkoutCreated": null, "note": "add to basket failed (200)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 4 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 38 }, { "id": "offer", "title": "Offer clarity", "pct": 50 }, { "id": "transact", "title": "Transactability", "pct": 16 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "never-fully-dressed", "name": "Never Fully Dressed", "url": "https://www.neverfullydressed.co.uk", "sector": "fashion", "score": 70, "grade": "B", "choice": 80, "checkout": 60, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 4, "category": "women's inclusive fashion", "instead": [ "ASOS", "New Look", "Yours Clothing" ] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "failed", "reachedBy": null, "checkoutCreated": null, "note": "add to basket failed (404)" }, "topIssues": [ { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 4 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 83 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 60 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "represent", "name": "Represent", "url": "https://representclo.com", "sector": "fashion", "score": 77, "grade": "B", "choice": 88, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Luxury British Streetwear", "instead": [ "Uniqlo UT", "Target", "H&M" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 }, { "id": "TRX-03", "title": "No captcha on cart or checkout pages", "points": 3 }, { "id": "TRX-05", "title": "ACP discovery (/.well-known/acp.json) or ACP product feed present", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 96 }, { "id": "offer", "title": "Offer clarity", "pct": 87 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 60 } ] }, { "slug": "huel", "name": "Huel", "url": "https://huel.com", "sector": "food-drink", "score": 65, "grade": "C", "choice": 81, "checkout": 33, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 2, "of": 4, "category": "Complete meal replacement powders", "instead": [ "Garden of Life", "Orgain", "Soylent" ] }, "basket": { "method": "shopify", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "custom Shopify storefront: the standard basket API is not served, so the basket test could not run" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 5 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 33 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "ag1", "name": "AG1", "url": "https://drinkag1.com", "sector": "food-drink", "score": 53, "grade": "D", "choice": 68, "checkout": 24, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "daily nutritional supplements", "instead": [ "Thorne", "Amazon", "Nature Made" ] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "unverified", "reachedBy": null, "checkoutCreated": null, "note": "product data refused or challenged (429)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 4 }, { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 3 }, { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 75 }, { "id": "legibility", "title": "Legibility", "pct": 72 }, { "id": "offer", "title": "Offer clarity", "pct": 64 }, { "id": "transact", "title": "Transactability", "pct": 24 }, { "id": "trust", "title": "Trust", "pct": 50 } ] }, { "slug": "graza", "name": "Graza", "url": "https://www.graza.co", "sector": "food-drink", "score": 46, "grade": "D", "choice": 51, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Extra virgin olive oils and gourmet snacks", "instead": [ "Bertolli", "California Olive Ranch", "Kirkland Signature" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 3 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 78 }, { "id": "legibility", "title": "Legibility", "pct": 39 }, { "id": "offer", "title": "Offer clarity", "pct": 17 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 65 } ] }, { "slug": "fishwife", "name": "Fishwife", "url": "https://eatfishwife.com", "sector": "food-drink", "score": 59, "grade": "C", "choice": 67, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "gourmet tinned seafood", "instead": [ "Scout", "Amazon" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 2 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 87 }, { "id": "legibility", "title": "Legibility", "pct": 54 }, { "id": "offer", "title": "Offer clarity", "pct": 47 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 80 } ] }, { "slug": "brightland", "name": "Brightland", "url": "https://brightland.co", "sector": "food-drink", "score": 52, "grade": "D", "choice": 58, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Gourmet Olive Oils & Gift Sets", "instead": [ "Olio Santo", "Williams Sonoma" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "OFF-01", "title": "Structured price matches the price in the HTML an agent receives", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 }, { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 84 }, { "id": "legibility", "title": "Legibility", "pct": 42 }, { "id": "offer", "title": "Offer clarity", "pct": 40 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 59 } ] }, { "slug": "magic-spoon", "name": "Magic Spoon", "url": "https://magicspoon.com", "sector": "food-drink", "score": 62, "grade": "C", "choice": 70, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "High-protein low-sugar snacks", "instead": [ "Catalina Crunch", "HighKey", "MadeGood" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 3 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 3 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 87 }, { "id": "legibility", "title": "Legibility", "pct": 67 }, { "id": "offer", "title": "Offer clarity", "pct": 42 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 77 } ] }, { "slug": "olipop", "name": "Olipop", "url": "https://drinkolipop.com", "sector": "food-drink", "score": 59, "grade": "C", "choice": 66, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Healthy Prebiotic Sodas", "instead": [] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 87 }, { "id": "legibility", "title": "Legibility", "pct": 57 }, { "id": "offer", "title": "Offer clarity", "pct": 47 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 62 } ] }, { "slug": "liquid-death", "name": "Liquid Death", "url": "https://liquiddeath.com", "sector": "food-drink", "score": 31, "grade": "F", "choice": 37, "checkout": 50, "checkoutMeasured": true, "platform": "shopify", "cap": 50, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Flavored sparkling and energy drinks", "instead": [] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "unverified", "reachedBy": null, "checkoutCreated": null, "note": "product data refused or challenged (429)" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 4 }, { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 5 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 84 }, { "id": "legibility", "title": "Legibility", "pct": 8 }, { "id": "offer", "title": "Offer clarity", "pct": 0 }, { "id": "transact", "title": "Transactability", "pct": 50 }, { "id": "trust", "title": "Trust", "pct": 45 } ] }, { "slug": "death-wish-coffee", "name": "Death Wish Coffee", "url": "https://www.deathwishcoffee.com", "sector": "food-drink", "score": 61, "grade": "C", "choice": 70, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Strong Organic Coffee and Merch", "instead": [ "Peet’s Coffee", "Kicking Horse Coffee", "Café Don Pablo" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 90 }, { "id": "legibility", "title": "Legibility", "pct": 63 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 50 } ] }, { "slug": "blue-bottle-coffee", "name": "Blue Bottle Coffee", "url": "https://bluebottlecoffee.com", "sector": "food-drink", "score": 20, "grade": "F", "choice": 25, "checkout": 24, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Specialty coffee and accessories", "instead": [ "Peet’s Coffee Big Bang", "Lavazza ¡Tierra! Organic", "Eight O’Clock The Original" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 4 }, { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 4 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 66 }, { "id": "legibility", "title": "Legibility", "pct": 0 }, { "id": "offer", "title": "Offer clarity", "pct": 0 }, { "id": "transact", "title": "Transactability", "pct": 24 }, { "id": "trust", "title": "Trust", "pct": 25 } ] }, { "slug": "trade-coffee", "name": "Trade Coffee", "url": "https://www.drinktrade.com", "sector": "food-drink", "score": 70, "grade": "B", "choice": 83, "checkout": 50, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 3, "category": "Specialty Coffee Beans Subscription", "instead": [ "Atlas Coffee Club", "Peet’s Coffee", "Blue Bottle Coffee" ] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "unverified", "reachedBy": null, "checkoutCreated": null, "note": "product data refused or challenged (429)" }, "topIssues": [ { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 5 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 3 }, { "id": "LEG-10", "title": "Returns policy page is discoverable", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 74 }, { "id": "transact", "title": "Transactability", "pct": 50 }, { "id": "trust", "title": "Trust", "pct": 80 } ] }, { "slug": "grind", "name": "Grind", "url": "https://grind.co.uk", "sector": "food-drink", "score": 71, "grade": "B", "choice": 79, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 3, "category": "Speciality coffee and accessories", "instead": [ "Torrié", "Terrone & Co.", "Eden Project" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 90 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "pact-coffee", "name": "Pact Coffee", "url": "https://www.pactcoffee.com", "sector": "food-drink", "error": "not scored: no product page found" }, { "slug": "tony-s-chocolonely", "name": "Tony's Chocolonely", "url": "https://tonyschocolonely.com", "sector": "food-drink", "score": 53, "grade": "D", "choice": 62, "checkout": 55, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "chocolate bars", "instead": [ "Lindt", "Ritter Sport" ] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "unverified", "reachedBy": null, "checkoutCreated": null, "note": "product data refused or challenged (429)" }, "topIssues": [ { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 4 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 4 }, { "id": "OFF-06", "title": "Returns terms in structured data", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 87 }, { "id": "legibility", "title": "Legibility", "pct": 57 }, { "id": "offer", "title": "Offer clarity", "pct": 27 }, { "id": "transact", "title": "Transactability", "pct": 55 }, { "id": "trust", "title": "Trust", "pct": 62 } ] }, { "slug": "hotel-chocolat", "name": "Hotel Chocolat", "url": "https://www.hotelchocolat.com", "sector": "food-drink", "score": 62, "grade": "C", "choice": 80, "checkout": 26, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Luxury Chocolate Gifts", "instead": [ "Lindt", "Godiva", "Compartés" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "OFF-01", "title": "Structured price matches the price in the HTML an agent receives", "points": 3 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 40 }, { "id": "transact", "title": "Transactability", "pct": 26 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "whittard", "name": "Whittard", "url": "https://www.whittard.co.uk", "sector": "food-drink", "score": 75, "grade": "B", "choice": 84, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 3, "category": "Tea, Coffee & Hot Chocolate Gifts", "instead": [ "Bird & Blend Tea Co.", "Tea from the Manor", "Grey's Teas" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 }, { "id": "OFF-06", "title": "Returns terms in structured data", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 92 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 62 } ] }, { "slug": "bloom-and-wild", "name": "Bloom & Wild", "url": "https://www.bloomandwild.com", "sector": "food-drink", "score": 29, "grade": "F", "choice": 36, "checkout": 38, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "flower bouquets and gifts", "instead": [ "1-800-Flowers", "Teleflora", "Walmart Flowers" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 5 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 4 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 91 }, { "id": "legibility", "title": "Legibility", "pct": 6 }, { "id": "offer", "title": "Offer clarity", "pct": 0 }, { "id": "transact", "title": "Transactability", "pct": 38 }, { "id": "trust", "title": "Trust", "pct": 25 } ] }, { "slug": "abel-and-cole", "name": "Abel & Cole", "url": "https://www.abelandcole.co.uk", "sector": "food-drink", "score": 71, "grade": "B", "choice": 83, "checkout": 54, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 4, "category": "Organic groceries and fresh food", "instead": [ "Riverford", "SmashMeals", "MagicKitchen.com" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 3 }, { "id": "LEG-10", "title": "Returns policy page is discoverable", "points": 3 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 69 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 54 }, { "id": "trust", "title": "Trust", "pct": 95 } ] }, { "slug": "oddbox", "name": "Oddbox", "url": "https://www.oddbox.co.uk", "sector": "food-drink", "error": "not scored: no product page found" }, { "slug": "gousto", "name": "Gousto", "url": "https://www.gousto.co.uk", "sector": "food-drink", "score": 35, "grade": "F", "choice": 44, "checkout": 30, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 2, "of": 4, "category": "Meal Kit Recipe Boxes", "instead": [ "HelloFresh", "Mindful Chef", "Green Chef" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 94 }, { "id": "legibility", "title": "Legibility", "pct": 13 }, { "id": "offer", "title": "Offer clarity", "pct": 17 }, { "id": "transact", "title": "Transactability", "pct": 30 }, { "id": "trust", "title": "Trust", "pct": 35 } ] }, { "slug": "mindful-chef", "name": "Mindful Chef", "url": "https://www.mindfulchef.com", "sector": "food-drink", "error": "not scored: refused our own browser on the homepage (403); when asked directly, ChatGPT could open the site; Perplexity could not open it either" }, { "slug": "graze", "name": "Graze", "url": "https://www.graze.com", "sector": "food-drink", "score": 31, "grade": "F", "choice": 34, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": 50, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Healthy snack bars and mixes", "instead": [ "KIND Energy", "Fiber One", "Nugo Slim" ] }, "basket": { "method": "shopify", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no Shopify product handle in the sampled page address" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 4 }, { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 5 }, { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 69 }, { "id": "legibility", "title": "Legibility", "pct": 11 }, { "id": "offer", "title": "Offer clarity", "pct": 0 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 55 } ] }, { "slug": "brewdog", "name": "BrewDog", "url": "https://www.brewdog.com", "sector": "food-drink", "score": 70, "grade": "B", "choice": 80, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 4, "category": "Craft Beer and Spirits", "instead": [ "Beer Hawk", "HonestBrew", "SEVEN BRO7HERS" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "naked-wines", "name": "Naked Wines", "url": "https://www.nakedwines.co.uk", "sector": "food-drink", "score": 43, "grade": "D", "choice": 54, "checkout": 30, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 4, "category": "wine and gourmet food", "instead": [ "Tivoli Wines Cheltenham", "Majestic Wine", "Aldi" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 97 }, { "id": "legibility", "title": "Legibility", "pct": 24 }, { "id": "offer", "title": "Offer clarity", "pct": 39 }, { "id": "transact", "title": "Transactability", "pct": 30 }, { "id": "trust", "title": "Trust", "pct": 47 } ] }, { "slug": "athletic-brewing", "name": "Athletic Brewing", "url": "https://athleticbrewing.com", "sector": "food-drink", "score": 78, "grade": "B", "choice": 91, "checkout": 55, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 2, "of": 3, "category": "Non-alcoholic craft beer", "instead": [ "BrewDog", "Brooklyn Brewery", "Deschutes" ] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "unverified", "reachedBy": null, "checkoutCreated": null, "note": "product data refused or challenged (429)" }, "topIssues": [ { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 5 }, { "id": "TRX-03", "title": "No captcha on cart or checkout pages", "points": 3 }, { "id": "TRX-05", "title": "ACP discovery (/.well-known/acp.json) or ACP product feed present", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 96 }, { "id": "offer", "title": "Offer clarity", "pct": 93 }, { "id": "transact", "title": "Transactability", "pct": 55 }, { "id": "trust", "title": "Trust", "pct": 67 } ] }, { "slug": "fever-tree", "name": "Fever-Tree", "url": "https://fever-tree.com", "sector": "food-drink", "score": 39, "grade": "F", "choice": 48, "checkout": 38, "checkoutMeasured": true, "platform": "unknown", "cap": 50, "partial": false, "recommendation": { "namedIn": 2, "of": 2, "category": "Premium drink mixers and tonics", "instead": [ "Q Mixers", "Fentimans", "Q Mixers Ginger Beer" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 5 }, { "id": "LEG-08", "title": "Product name and price are in the HTML an agent receives (server-rendered)", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 91 }, { "id": "legibility", "title": "Legibility", "pct": 29 }, { "id": "offer", "title": "Offer clarity", "pct": 0 }, { "id": "transact", "title": "Transactability", "pct": 38 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "pip-and-nut", "name": "Pip & Nut", "url": "https://www.pipandnut.com", "sector": "food-drink", "score": 59, "grade": "C", "choice": 66, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 3, "category": "Nut Butters and Nut-Based Snacks", "instead": [ "Meridian", "Whole Earth", "Tesco" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 }, { "id": "OFF-06", "title": "Returns terms in structured data", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 84 }, { "id": "legibility", "title": "Legibility", "pct": 54 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 45 } ] }, { "slug": "bettys", "name": "Bettys", "url": "https://www.bettys.co.uk", "sector": "food-drink", "score": 37, "grade": "F", "choice": 47, "checkout": 29, "checkoutMeasured": true, "platform": "magento", "cap": 50, "partial": false, "recommendation": { "namedIn": 0, "of": 4, "category": "Luxury baked goods and gift hampers", "instead": [ "Fortnum & Mason", "Whittard of Chelsea", "The English Tea Shop" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 4 }, { "id": "ACC-12", "title": "No JavaScript challenge or captcha interstitial served to agents", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 43 }, { "id": "legibility", "title": "Legibility", "pct": 38 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 29 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "partners-coffee", "name": "Partners Coffee", "url": "https://www.partnerscoffee.com", "sector": "food-drink", "score": 69, "grade": "C", "choice": 79, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Specialty Coffee Beans", "instead": [ "Bizzy Organic Cold Brew Coffee", "Javy Coffee" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 }, { "id": "OFF-06", "title": "Returns terms in structured data", "points": 3 }, { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 91 }, { "id": "legibility", "title": "Legibility", "pct": 75 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 72 } ] }, { "slug": "momofuku-goods", "name": "Momofuku Goods", "url": "https://shop.momofuku.com", "sector": "food-drink", "score": 49, "grade": "D", "choice": 56, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Artisanal cooking condiments and noodles", "instead": [ "Lao Gan Ma", "Fly By Jing", "Trader Joe’s" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 }, { "id": "OFF-05", "title": "Delivery time stated on the product page", "points": 3 }, { "id": "OFF-06", "title": "Returns terms in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 84 }, { "id": "legibility", "title": "Legibility", "pct": 33 }, { "id": "offer", "title": "Offer clarity", "pct": 46 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "allbirds", "name": "Allbirds", "url": "https://www.allbirds.com", "sector": "footwear-outdoor", "score": 67, "grade": "C", "choice": 74, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "comfortable sustainable shoes and apparel", "instead": [ "Famolare", "Atlantis Handmade Shoes", "Melissa" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 35 } ] }, { "slug": "rothy-s", "name": "Rothy's", "url": "https://rothys.com", "sector": "footwear-outdoor", "score": 79, "grade": "B", "choice": 87, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "washable sustainable shoes and bags", "instead": [ "Allbirds", "Pacsafe", "Timbuk2" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 }, { "id": "OFF-06", "title": "Returns terms in structured data", "points": 3 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 100 } ] }, { "slug": "vivobarefoot", "name": "Vivobarefoot", "url": "https://www.vivobarefoot.com", "sector": "footwear-outdoor", "score": 44, "grade": "D", "choice": 57, "checkout": 26, "checkoutMeasured": true, "platform": "magento", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Barefoot minimalist footwear", "instead": [ "Xero Shoes", "Freet", "Adidas" ] }, "basket": { "method": "form", "added": false, "reachedCheckout": null, "outcome": "failed", "reachedBy": null, "checkoutCreated": null, "note": "add to basket refused or challenged (403)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 5 }, { "id": "OFF-01", "title": "Structured price matches the price in the HTML an agent receives", "points": 4 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 61 }, { "id": "legibility", "title": "Legibility", "pct": 58 }, { "id": "offer", "title": "Offer clarity", "pct": 47 }, { "id": "transact", "title": "Transactability", "pct": 26 }, { "id": "trust", "title": "Trust", "pct": 60 } ] }, { "slug": "veja", "name": "Veja", "url": "https://www.veja-store.com", "sector": "footwear-outdoor", "score": 66, "grade": "C", "choice": 82, "checkout": 35, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Sneakers and Tote Bags", "instead": [ "Baggu", "L.L.Bean", "Etsy" ] }, "basket": { "method": "sfcc", "added": false, "reachedCheckout": null, "outcome": "failed", "reachedBy": null, "checkoutCreated": null, "note": "add to basket failed (500)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 3 }, { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 92 }, { "id": "offer", "title": "Offer clarity", "pct": 54 }, { "id": "transact", "title": "Transactability", "pct": 35 }, { "id": "trust", "title": "Trust", "pct": 52 } ] }, { "slug": "blundstone", "name": "Blundstone", "url": "https://www.blundstone.com", "sector": "footwear-outdoor", "score": 66, "grade": "C", "choice": 74, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Chelsea and work boots", "instead": [ "Clarks", "Thursday Boot Company", "Dr. Martens" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 3 }, { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 71 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 45 } ] }, { "slug": "thursday-boot-company", "name": "Thursday Boot Company", "url": "https://thursdayboots.com", "sector": "footwear-outdoor", "score": 77, "grade": "B", "choice": 86, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "boots and leather shoes", "instead": [ "Naturalizer", "DSW", "Nordstrom Rack" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 2 }, { "id": "OFF-06", "title": "Returns terms in structured data", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 96 }, { "id": "offer", "title": "Offer clarity", "pct": 62 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 80 } ] }, { "slug": "birkenstock", "name": "Birkenstock", "url": "https://www.birkenstock.com", "sector": "footwear-outdoor", "score": 75, "grade": "B", "choice": 87, "checkout": 56, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "comfortable sandals and footwear", "instead": [ "Vionic", "OOFOS", "Skechers" ] }, "basket": { "method": "sfcc", "added": true, "reachedCheckout": true, "outcome": "reached", "reachedBy": "fetching", "checkoutCreated": null, "note": "basket filled and the checkout page opened" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 }, { "id": "OFF-06", "title": "Returns terms in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 96 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 56 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "hunter", "name": "Hunter", "url": "https://www.hunterboots.com", "sector": "footwear-outdoor", "score": 67, "grade": "C", "choice": 75, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 3, "category": "Waterproof rain and casual footwear", "instead": [ "Bogs", "Kamik", "Jileon" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "unverified", "reachedBy": null, "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 3 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 73 }, { "id": "legibility", "title": "Legibility", "pct": 83 }, { "id": "offer", "title": "Offer clarity", "pct": 47 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 100 } ] }, { "slug": "timberland", "name": "Timberland", "url": "https://www.timberland.com", "sector": "footwear-outdoor", "score": 63, "grade": "C", "choice": 79, "checkout": 32, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 3, "category": "waterproof boots and outdoor footwear", "instead": [ "KEEN" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 5 }, { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 61 }, { "id": "legibility", "title": "Legibility", "pct": 96 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 32 }, { "id": "trust", "title": "Trust", "pct": 100 } ] }, { "slug": "merrell", "name": "Merrell", "url": "https://www.merrell.com", "sector": "footwear-outdoor", "score": 45, "grade": "D", "choice": 65, "checkout": 0, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Outdoor hiking and casual footwear", "instead": [ "KEEN", "Salomon", "Skechers" ] }, "basket": { "method": "sfcc", "added": false, "reachedCheckout": null, "outcome": "failed", "reachedBy": null, "checkoutCreated": null, "note": "add to basket refused or challenged (200)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 4 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 44 }, { "id": "offer", "title": "Offer clarity", "pct": 50 }, { "id": "transact", "title": "Transactability", "pct": 0 }, { "id": "trust", "title": "Trust", "pct": 50 } ] }, { "slug": "keen", "name": "KEEN", "url": "https://www.keenfootwear.com", "sector": "footwear-outdoor", "score": 51, "grade": "D", "choice": 57, "checkout": 65, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "outdoor and casual footwear", "instead": [ "REI", "Merrell", "Columbia" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 4 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 4 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 87 }, { "id": "legibility", "title": "Legibility", "pct": 42 }, { "id": "offer", "title": "Offer clarity", "pct": 40 }, { "id": "transact", "title": "Transactability", "pct": 65 }, { "id": "trust", "title": "Trust", "pct": 47 } ] }, { "slug": "on", "name": "On", "url": "https://www.on.com", "sector": "footwear-outdoor", "score": 53, "grade": "D", "choice": 59, "checkout": 68, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Running shoes and activewear", "instead": [ "Columbia", "Craghoppers", "Decathlon" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 6 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 4 }, { "id": "OFF-05", "title": "Delivery time stated on the product page", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 67 }, { "id": "offer", "title": "Offer clarity", "pct": 0 }, { "id": "transact", "title": "Transactability", "pct": 68 }, { "id": "trust", "title": "Trust", "pct": 25 } ] }, { "slug": "clarks", "name": "Clarks", "url": "https://www.clarks.com", "sector": "footwear-outdoor", "score": 56, "grade": "C", "choice": 70, "checkout": 36, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 3, "category": "casual and formal footwear", "instead": [ "Rockport", "Naturalizer", "Cole Haan" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 5 }, { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 75 }, { "id": "legibility", "title": "Legibility", "pct": 75 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 36 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "salomon", "name": "Salomon", "url": "https://www.salomon.com", "sector": "footwear-outdoor", "score": 26, "grade": "F", "choice": 32, "checkout": 43, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 3, "category": "Outdoor and running gear", "instead": [ "Brooks", "Nike", "HOKA" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 5 }, { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 5 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 66 }, { "id": "legibility", "title": "Legibility", "pct": 17 }, { "id": "offer", "title": "Offer clarity", "pct": 0 }, { "id": "transact", "title": "Transactability", "pct": 43 }, { "id": "trust", "title": "Trust", "pct": 30 } ] }, { "slug": "arc-teryx", "name": "Arc'teryx", "url": "https://arcteryx.com", "sector": "footwear-outdoor", "score": 79, "grade": "B", "choice": 88, "checkout": 64, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Technical Outdoor Clothing & Gear", "instead": [ "Rab", "Mountain Equipment", "Outdoor Research" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 2 }, { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 2 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 85 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 87 } ] }, { "slug": "canada-goose", "name": "Canada Goose", "url": "https://www.canadagoose.com", "sector": "footwear-outdoor", "score": 72, "grade": "B", "choice": 80, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 2, "of": 3, "category": "Luxury cold weather outerwear", "instead": [ "Patagonia", "Rab", "Helly Hansen" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 3 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 84 }, { "id": "legibility", "title": "Legibility", "pct": 92 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 59 } ] }, { "slug": "berghaus", "name": "Berghaus", "url": "https://www.berghaus.com", "sector": "footwear-outdoor", "score": 72, "grade": "B", "choice": 79, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Outdoor clothing and gear", "instead": [ "Regatta", "Craghoppers", "Rab" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "unverified", "reachedBy": null, "checkoutCreated": null, "note": "checkout refused or challenged (403)" }, "topIssues": [ { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 4 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 80 }, { "id": "legibility", "title": "Legibility", "pct": 92 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 62 } ] }, { "slug": "patagonia", "name": "Patagonia", "url": "https://www.patagonia.com", "sector": "footwear-outdoor", "score": 36, "grade": "F", "choice": 44, "checkout": 42, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Outdoor clothing and gear", "instead": [ "REI Co-op", "Columbia", "Outdoor Research" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 5 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 4 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 89 }, { "id": "legibility", "title": "Legibility", "pct": 29 }, { "id": "offer", "title": "Offer clarity", "pct": 0 }, { "id": "transact", "title": "Transactability", "pct": 42 }, { "id": "trust", "title": "Trust", "pct": 35 } ] }, { "slug": "the-north-face", "name": "The North Face", "url": "https://www.thenorthface.com", "sector": "footwear-outdoor", "score": 55, "grade": "C", "choice": 72, "checkout": 23, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 4, "category": "Outdoor jackets and footwear", "instead": [ "Patagonia", "The North Face", "Arc'teryx" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 5 }, { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 3 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 61 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 73 }, { "id": "transact", "title": "Transactability", "pct": 23 }, { "id": "trust", "title": "Trust", "pct": 77 } ] }, { "slug": "fjallraven", "name": "Fjällräven", "url": "https://www.fjallraven.com", "sector": "footwear-outdoor", "score": 55, "grade": "C", "choice": 70, "checkout": 29, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Outdoor clothing and gear", "instead": [ "Mountain Equipment", "Rab", "Decathlon" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 5 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 75 }, { "id": "legibility", "title": "Legibility", "pct": 85 }, { "id": "offer", "title": "Offer clarity", "pct": 47 }, { "id": "transact", "title": "Transactability", "pct": 29 }, { "id": "trust", "title": "Trust", "pct": 55 } ] }, { "slug": "rab", "name": "Rab", "url": "https://rab.equipment", "sector": "footwear-outdoor", "score": 31, "grade": "F", "choice": 42, "checkout": 16, "checkoutMeasured": true, "platform": "magento", "cap": 50, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Outdoor clothing and equipment", "instead": [ "REI Co-op", "Columbia", "Helly Hansen" ] }, "basket": { "method": "form", "added": true, "reachedCheckout": false, "outcome": "failed", "reachedBy": null, "checkoutCreated": null, "note": "checkout did not open (200)" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 5 }, { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 78 }, { "id": "legibility", "title": "Legibility", "pct": 17 }, { "id": "offer", "title": "Offer clarity", "pct": 20 }, { "id": "transact", "title": "Transactability", "pct": 16 }, { "id": "trust", "title": "Trust", "pct": 45 } ] }, { "slug": "mammut", "name": "Mammut", "url": "https://www.mammut.com", "sector": "footwear-outdoor", "score": 64, "grade": "C", "choice": 79, "checkout": 35, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Outdoor apparel and gear", "instead": [ "Outdoor Research", "REI Co-op", "Columbia Bugaboo" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 3 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 3 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 71 }, { "id": "offer", "title": "Offer clarity", "pct": 54 }, { "id": "transact", "title": "Transactability", "pct": 35 }, { "id": "trust", "title": "Trust", "pct": 87 } ] }, { "slug": "barbour", "name": "Barbour", "url": "https://www.barbour.com", "sector": "footwear-outdoor", "score": 58, "grade": "C", "choice": 83, "checkout": 0, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 4, "category": "Outdoor jackets and knitwear", "instead": [ "Patagonia", "Outdoor Research", "The North Face" ] }, "basket": { "method": "sfcc", "added": false, "reachedCheckout": null, "outcome": "failed", "reachedBy": null, "checkoutCreated": null, "note": "add to basket failed (500)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 5 }, { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 5 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 0 }, { "id": "trust", "title": "Trust", "pct": 47 } ] }, { "slug": "cotopaxi", "name": "Cotopaxi", "url": "https://www.cotopaxi.com", "sector": "footwear-outdoor", "score": 68, "grade": "C", "choice": 76, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Outdoor apparel and gear", "instead": [ "Patagonia", "REI Co-op", "Columbia" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "OFF-01", "title": "Structured price matches the price in the HTML an agent receives", "points": 4 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 90 }, { "id": "legibility", "title": "Legibility", "pct": 96 }, { "id": "offer", "title": "Offer clarity", "pct": 31 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 62 } ] }, { "slug": "snow-peak", "name": "Snow Peak", "url": "https://www.snowpeak.com", "sector": "footwear-outdoor", "score": 65, "grade": "C", "choice": 74, "checkout": 56, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Outdoor camping gear and apparel", "instead": [ "Big Agnes", "MSR", "Marmot" ] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "failed", "reachedBy": null, "checkoutCreated": null, "note": "product data refused or challenged (403)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 5 }, { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 75 }, { "id": "legibility", "title": "Legibility", "pct": 100 }, { "id": "offer", "title": "Offer clarity", "pct": 47 }, { "id": "transact", "title": "Transactability", "pct": 56 }, { "id": "trust", "title": "Trust", "pct": 50 } ] }, { "slug": "rei", "name": "REI", "url": "https://www.rei.com", "sector": "footwear-outdoor", "score": 46, "grade": "D", "choice": 56, "checkout": 43, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 2, "of": 3, "category": "Outdoor gear and apparel", "instead": [ "Osprey", "Gregory", "Kelty" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 6 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 4 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 74 }, { "id": "legibility", "title": "Legibility", "pct": 46 }, { "id": "offer", "title": "Offer clarity", "pct": 33 }, { "id": "transact", "title": "Transactability", "pct": 43 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "cotswold-outdoor", "name": "Cotswold Outdoor", "url": "https://www.cotswoldoutdoor.com", "sector": "footwear-outdoor", "score": 46, "grade": "D", "choice": 60, "checkout": null, "checkoutMeasured": false, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Outdoor clothing and equipment", "instead": [ "Rocky", "Merrell", "Keen" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 6 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 4 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 33 }, { "id": "offer", "title": "Offer clarity", "pct": 50 }, { "id": "transact", "title": "Transactability", "pct": 23 }, { "id": "trust", "title": "Trust", "pct": 45 } ] }, { "slug": "bergfreunde", "name": "Bergfreunde", "url": "https://www.bergfreunde.de", "sector": "footwear-outdoor", "score": 59, "grade": "C", "choice": 76, "checkout": null, "checkoutMeasured": false, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Outdoor apparel and gear", "instead": [ "Columbia", "REI Co-op", "Wrangler" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 7 }, { "id": "OFF-01", "title": "Structured price matches the price in the HTML an agent receives", "points": 4 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 72 }, { "id": "offer", "title": "Offer clarity", "pct": 41 }, { "id": "transact", "title": "Transactability", "pct": 29 }, { "id": "trust", "title": "Trust", "pct": 75 } ] }, { "slug": "yeti", "name": "YETI", "url": "https://www.yeti.com", "sector": "footwear-outdoor", "score": 56, "grade": "C", "choice": 71, "checkout": 30, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Outdoor Coolers and Drinkware", "instead": [ "RTIC", "Lifetime", "Igloo" ] }, "basket": { "method": "sfcc", "added": true, "reachedCheckout": false, "outcome": "unverified", "reachedBy": null, "checkoutCreated": null, "note": "checkout refused or challenged (403)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 5 }, { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 75 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 56 }, { "id": "transact", "title": "Transactability", "pct": 30 }, { "id": "trust", "title": "Trust", "pct": 65 } ] }, { "slug": "stanley", "name": "Stanley", "url": "https://www.stanley1913.com", "sector": "footwear-outdoor", "score": 76, "grade": "B", "choice": 84, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Insulated Drinkware and Coolers", "instead": [ "Coleman" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 3 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 87 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 72 } ] }, { "slug": "brooklinen", "name": "Brooklinen", "url": "https://www.brooklinen.com", "sector": "home", "score": 50, "grade": "D", "choice": 61, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": 50, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Luxury Bedding and Bath", "instead": [] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 8 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 97 }, { "id": "legibility", "title": "Legibility", "pct": 46 }, { "id": "offer", "title": "Offer clarity", "pct": 33 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 52 } ] }, { "slug": "parachute", "name": "Parachute", "url": "https://www.parachutehome.com", "sector": "home", "score": 63, "grade": "C", "choice": 71, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Home textiles and decor", "instead": [ "Threshold (Target)", "Pact", "L.L.Bean" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 }, { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 71 }, { "id": "offer", "title": "Offer clarity", "pct": 51 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 45 } ] }, { "slug": "burrow", "name": "Burrow", "url": "https://burrow.com", "sector": "home", "score": 79, "grade": "B", "choice": 90, "checkout": 61, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Modular Sofas and Furniture", "instead": [ "IKEA", "Wayfair", "Walmart" ] }, "basket": { "method": "shopify", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "custom Shopify storefront: the standard basket API is not served, so the basket test could not run" }, "topIssues": [ { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 5 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 73 }, { "id": "transact", "title": "Transactability", "pct": 61 }, { "id": "trust", "title": "Trust", "pct": 95 } ] }, { "slug": "article", "name": "Article", "url": "https://www.article.com", "sector": "home", "score": 49, "grade": "D", "choice": 66, "checkout": 15, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Modern and Mid Century Furniture", "instead": [ "Wayfair", "IKEA KIVIK", "Costco" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "OFF-01", "title": "Structured price matches the price in the HTML an agent receives", "points": 3 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 97 }, { "id": "legibility", "title": "Legibility", "pct": 58 }, { "id": "offer", "title": "Offer clarity", "pct": 26 }, { "id": "transact", "title": "Transactability", "pct": 15 }, { "id": "trust", "title": "Trust", "pct": 65 } ] }, { "slug": "floyd", "name": "Floyd", "url": "https://floydhome.com", "sector": "home", "score": 71, "grade": "B", "choice": 79, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Modular home furniture", "instead": [ "IKEA", "Thuma", "Burrow" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 3 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 90 }, { "id": "legibility", "title": "Legibility", "pct": 83 }, { "id": "offer", "title": "Offer clarity", "pct": 73 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 52 } ] }, { "slug": "castlery", "name": "Castlery", "url": "https://www.castlery.com", "sector": "home", "score": 73, "grade": "B", "choice": 87, "checkout": 46, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Modern Home Furniture", "instead": [ "IKEA", "Living Spaces", "Walmart" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 3 }, { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 2 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 46 }, { "id": "trust", "title": "Trust", "pct": 77 } ] }, { "slug": "casper", "name": "Casper", "url": "https://casper.com", "sector": "home", "score": 66, "grade": "C", "choice": 74, "checkout": 63, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Sleep products and bedding", "instead": [ "Brooklyn Bedding", "Nectar", "Dreamfoam" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 }, { "id": "OFF-06", "title": "Returns terms in structured data", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 87 }, { "id": "legibility", "title": "Legibility", "pct": 76 }, { "id": "offer", "title": "Offer clarity", "pct": 54 }, { "id": "transact", "title": "Transactability", "pct": 63 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "purple", "name": "Purple", "url": "https://purple.com", "sector": "home", "score": 64, "grade": "C", "choice": 81, "checkout": 30, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Mattresses and Sleep Accessories", "instead": [ "Siena", "Zinus", "Vaya" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "OFF-01", "title": "Structured price matches the price in the HTML an agent receives", "points": 3 }, { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 3 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 81 }, { "id": "offer", "title": "Offer clarity", "pct": 62 }, { "id": "transact", "title": "Transactability", "pct": 30 }, { "id": "trust", "title": "Trust", "pct": 60 } ] }, { "slug": "avocado", "name": "Avocado", "url": "https://www.avocadogreenmattress.com", "sector": "home", "score": 60, "grade": "C", "choice": 68, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Organic Mattresses and Bedding", "instead": [ "Eco Terra", "Awara", "My Green Mattress" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 6 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 4 }, { "id": "OFF-05", "title": "Delivery time stated on the product page", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 0 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 77 } ] }, { "slug": "ruggable", "name": "Ruggable", "url": "https://ruggable.com", "sector": "home", "score": 74, "grade": "B", "choice": 91, "checkout": 38, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "washable area rugs and mats", "instead": [ "Walmart", "Rugs USA", "Wayfair" ] }, "basket": { "method": "shopify", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "custom Shopify storefront: the standard basket API is not served, so the basket test could not run" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 3 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 73 }, { "id": "transact", "title": "Transactability", "pct": 38 }, { "id": "trust", "title": "Trust", "pct": 100 } ] }, { "slug": "our-place", "name": "Our Place", "url": "https://fromourplace.com", "sector": "home", "score": 65, "grade": "C", "choice": 73, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 1, "category": "Non-Toxic Cookware & Kitchen Essentials", "instead": [ "GreenPan", "OXO", "Caraway" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "OFF-01", "title": "Structured price matches the price in the HTML an agent receives", "points": 4 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 91 }, { "id": "legibility", "title": "Legibility", "pct": 76 }, { "id": "offer", "title": "Offer clarity", "pct": 53 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 50 } ] }, { "slug": "caraway", "name": "Caraway", "url": "https://www.carawayhome.com", "sector": "home", "score": 72, "grade": "B", "choice": 81, "checkout": 61, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Non-toxic kitchen cookware", "instead": [ "OXO", "Cuisinart", "All-Clad" ] }, "basket": { "method": "shopify", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "custom Shopify storefront: the standard basket API is not served, so the basket test could not run" }, "topIssues": [ { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 4 }, { "id": "OFF-01", "title": "Structured price matches the price in the HTML an agent receives", "points": 3 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 82 }, { "id": "offer", "title": "Offer clarity", "pct": 36 }, { "id": "transact", "title": "Transactability", "pct": 61 }, { "id": "trust", "title": "Trust", "pct": 100 } ] }, { "slug": "great-jones", "name": "Great Jones", "url": "https://greatjonesgoods.com", "sector": "home", "score": 68, "grade": "C", "choice": 78, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Cookware and Bakeware", "instead": [] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 3 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 }, { "id": "OFF-06", "title": "Returns terms in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 97 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 51 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "coyuchi", "name": "Coyuchi", "url": "https://www.coyuchi.com", "sector": "home", "score": 71, "grade": "B", "choice": 81, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "organic bedding and loungewear", "instead": [ "Quince", "Target", "L.L.Bean" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 90 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "buffy", "name": "Buffy", "url": "https://buffy.co", "sector": "home", "score": 73, "grade": "B", "choice": 84, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Organic and sustainable home textiles", "instead": [ "Coop Sleep Goods", "Sealy", "IKEA" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 3 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 3 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 73 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 87 } ] }, { "slug": "schoolhouse", "name": "Schoolhouse", "url": "https://www.schoolhouse.com", "sector": "home", "score": 62, "grade": "C", "choice": 69, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Home lighting and decor", "instead": [ "IKEA", "Target", "Wayfair" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 84 }, { "id": "legibility", "title": "Legibility", "pct": 69 }, { "id": "offer", "title": "Offer clarity", "pct": 49 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 62 } ] }, { "slug": "joybird", "name": "Joybird", "url": "https://joybird.com", "sector": "home", "score": 56, "grade": "C", "choice": 68, "checkout": 42, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Modern Furniture and Home Decor", "instead": [ "IKEA", "Wayfair", "Ashley Furniture" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 5 }, { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 3 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 81 }, { "id": "offer", "title": "Offer clarity", "pct": 0 }, { "id": "transact", "title": "Transactability", "pct": 42 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "simba", "name": "Simba", "url": "https://simbasleep.com", "sector": "home", "score": 81, "grade": "B", "choice": 90, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Bedding and Sleep Products", "instead": [ "DreamCloud", "Nectar", "Saatva" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 2 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 80 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 100 } ] }, { "slug": "emma", "name": "Emma", "url": "https://www.emma-sleep.co.uk", "sector": "home", "score": 67, "grade": "C", "choice": 83, "checkout": 38, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 4, "category": "mattresses and sleep accessories", "instead": [ "Silentnight", "Argos" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 3 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 77 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 38 }, { "id": "trust", "title": "Trust", "pct": 87 } ] }, { "slug": "eve-sleep", "name": "Eve Sleep", "url": "https://www.evemattress.co.uk", "sector": "home", "error": "not scored: refused our own browser on the homepage (530); ChatGPT, Perplexity could not open it either" }, { "slug": "loaf", "name": "Loaf", "url": "https://loaf.com", "sector": "home", "score": 61, "grade": "C", "choice": 74, "checkout": 39, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Home furniture and lighting", "instead": [ "IKEA", "Living Spaces", "Wayfair" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 5 }, { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 75 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 39 }, { "id": "trust", "title": "Trust", "pct": 47 } ] }, { "slug": "swyft", "name": "Swyft", "url": "https://swyfthome.com", "sector": "home", "score": 72, "grade": "B", "choice": 80, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Sofas and Sofa Beds", "instead": [ "Habitat", "Sofabase", "Land of Beds" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 4 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 80 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 73 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "cox-and-cox", "name": "Cox & Cox", "url": "https://www.coxandcox.co.uk", "sector": "home", "score": 50, "grade": "D", "choice": 63, "checkout": 54, "checkoutMeasured": true, "platform": "magento", "cap": 50, "partial": false, "recommendation": { "namedIn": 0, "of": 4, "category": "Home Furniture and Décor", "instead": [ "IKEA", "Habitat", "John Lewis" ] }, "basket": { "method": "form", "added": true, "reachedCheckout": true, "outcome": "reached", "reachedBy": "fetching", "checkoutCreated": null, "note": "basket filled and the checkout page opened" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 8 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 88 }, { "id": "legibility", "title": "Legibility", "pct": 46 }, { "id": "offer", "title": "Offer clarity", "pct": 50 }, { "id": "transact", "title": "Transactability", "pct": 54 }, { "id": "trust", "title": "Trust", "pct": 65 } ] }, { "slug": "oliver-bonas", "name": "Oliver Bonas", "url": "https://www.oliverbonas.com", "sector": "home", "score": 37, "grade": "F", "choice": 46, "checkout": 38, "checkoutMeasured": true, "platform": "magento", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Fashion, Homeware & Gifts", "instead": [ "M&S", "IKEA", "ASOS" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 5 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 4 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 91 }, { "id": "legibility", "title": "Legibility", "pct": 29 }, { "id": "offer", "title": "Offer clarity", "pct": 0 }, { "id": "transact", "title": "Transactability", "pct": 38 }, { "id": "trust", "title": "Trust", "pct": 45 } ] }, { "slug": "dunelm", "name": "Dunelm", "url": "https://www.dunelm.com", "sector": "home", "score": 54, "grade": "D", "choice": 77, "checkout": null, "checkoutMeasured": false, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Home furnishings and bedding", "instead": [ "IKEA", "Silentnight", "Panda" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 7 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 5 }, { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 68 }, { "id": "legibility", "title": "Legibility", "pct": 92 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 0 }, { "id": "trust", "title": "Trust", "pct": 87 } ] }, { "slug": "the-white-company", "name": "The White Company", "url": "https://www.thewhitecompany.com", "sector": "home", "score": 28, "grade": "F", "choice": 36, "checkout": 24, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Luxury Homeware and Candles", "instead": [ "VISCATA", "Soludos", "Cushionaire" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 5 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 86 }, { "id": "legibility", "title": "Legibility", "pct": 13 }, { "id": "offer", "title": "Offer clarity", "pct": 0 }, { "id": "transact", "title": "Transactability", "pct": 24 }, { "id": "trust", "title": "Trust", "pct": 25 } ] }, { "slug": "soho-home", "name": "Soho Home", "url": "https://www.sohohome.com", "sector": "home", "score": 58, "grade": "C", "choice": 74, "checkout": 30, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Luxury Home Furniture & Decor", "instead": [ "Article", "Crate & Barrel", "Wayfair" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 5 }, { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 75 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 30 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "graham-and-green", "name": "Graham & Green", "url": "https://www.grahamandgreen.co.uk", "sector": "home", "score": 50, "grade": "D", "choice": 58, "checkout": 50, "checkoutMeasured": true, "platform": "magento", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 4, "category": "Eclectic Home Furniture & Decor", "instead": [ "Target", "Walmart", "L.L.Bean" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 88 }, { "id": "legibility", "title": "Legibility", "pct": 38 }, { "id": "offer", "title": "Offer clarity", "pct": 50 }, { "id": "transact", "title": "Transactability", "pct": 50 }, { "id": "trust", "title": "Trust", "pct": 47 } ] }, { "slug": "sophie-allport", "name": "Sophie Allport", "url": "https://www.sophieallport.com", "sector": "home", "score": 66, "grade": "C", "choice": 74, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Home textiles and window treatments", "instead": [ "Fabrica Kraft", "Curtain Avenue", "BGment" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 3 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 70 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 76 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "le-creuset", "name": "Le Creuset", "url": "https://www.lecreuset.co.uk", "sector": "home", "score": 54, "grade": "D", "choice": 69, "checkout": 26, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": null, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 5 }, { "id": "ACC-12", "title": "No JavaScript challenge or captcha interstitial served to agents", "points": 4 }, { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 61 }, { "id": "legibility", "title": "Legibility", "pct": 92 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 26 }, { "id": "trust", "title": "Trust", "pct": 47 } ] }, { "slug": "barkbox", "name": "BarkBox", "url": "https://www.barkbox.com", "sector": "pets-baby", "score": 37, "grade": "F", "choice": 53, "checkout": 0, "checkoutMeasured": true, "platform": "shopify", "cap": 50, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Dog toys and treats", "instead": [ "KONG", "West Paw", "Nylabone" ] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "failed", "reachedBy": null, "checkoutCreated": null, "note": "product data refused or challenged (403)" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 4 }, { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 75 }, { "id": "legibility", "title": "Legibility", "pct": 38 }, { "id": "offer", "title": "Offer clarity", "pct": 33 }, { "id": "transact", "title": "Transactability", "pct": 0 }, { "id": "trust", "title": "Trust", "pct": 62 } ] }, { "slug": "wild-one", "name": "Wild One", "url": "https://wildone.com", "sector": "pets-baby", "score": 65, "grade": "C", "choice": 73, "checkout": 60, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Pet harnesses, collars, and accessories", "instead": [ "PetSafe", "rabbitgoo", "Coastal Pet Products" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 5 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 75 }, { "id": "legibility", "title": "Legibility", "pct": 83 }, { "id": "offer", "title": "Offer clarity", "pct": 56 }, { "id": "transact", "title": "Transactability", "pct": 60 }, { "id": "trust", "title": "Trust", "pct": 72 } ] }, { "slug": "butternut-box", "name": "Butternut Box", "url": "https://butternutbox.com", "sector": "pets-baby", "score": 47, "grade": "D", "choice": 57, "checkout": 42, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Fresh dog food delivery", "instead": [ "The Farmer’s Dog", "Ollie", "Freshpet" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 21 }, { "id": "offer", "title": "Offer clarity", "pct": 50 }, { "id": "transact", "title": "Transactability", "pct": 42 }, { "id": "trust", "title": "Trust", "pct": 47 } ] }, { "slug": "tails-com", "name": "Tails.com", "url": "https://tails.com", "sector": "pets-baby", "score": 35, "grade": "F", "choice": 46, "checkout": null, "checkoutMeasured": false, "platform": "unknown", "cap": 50, "partial": false, "recommendation": { "namedIn": 1, "of": 3, "category": "Tailored dog food subscription", "instead": [ "Chewy", "Purina Pro Plan", "Hill’s Science Diet" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 5 }, { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 69 }, { "id": "legibility", "title": "Legibility", "pct": 25 }, { "id": "offer", "title": "Offer clarity", "pct": 28 }, { "id": "transact", "title": "Transactability", "pct": 23 }, { "id": "trust", "title": "Trust", "pct": 65 } ] }, { "slug": "lily-s-kitchen", "name": "Lily's Kitchen", "url": "https://www.lilyskitchen.co.uk", "sector": "pets-baby", "score": 73, "grade": "B", "choice": 82, "checkout": 65, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 4, "category": "Natural dog and cat food", "instead": [ "Butcher’s Sensitive", "Naturediet Sensitive", "James Wellbeloved" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 3 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 84 }, { "id": "legibility", "title": "Legibility", "pct": 96 }, { "id": "offer", "title": "Offer clarity", "pct": 73 }, { "id": "transact", "title": "Transactability", "pct": 65 }, { "id": "trust", "title": "Trust", "pct": 52 } ] }, { "slug": "the-farmer-s-dog", "name": "The Farmer's Dog", "url": "https://www.thefarmersdog.com", "sector": "pets-baby", "score": 31, "grade": "F", "choice": 37, "checkout": 48, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Fresh Human-Grade Dog Food", "instead": [ "Petco Freshpet", "JustFoodForDogs" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 5 }, { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 4 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 66 }, { "id": "legibility", "title": "Legibility", "pct": 21 }, { "id": "offer", "title": "Offer clarity", "pct": 11 }, { "id": "transact", "title": "Transactability", "pct": 48 }, { "id": "trust", "title": "Trust", "pct": 40 } ] }, { "slug": "ollie", "name": "Ollie", "url": "https://www.myollie.com", "sector": "pets-baby", "error": "not scored: refused our own browser on the homepage (202); when asked directly, ChatGPT could open the site; Perplexity could not open it either" }, { "slug": "fable-pets", "name": "Fable Pets", "url": "https://fablepets.com", "sector": "pets-baby", "score": 66, "grade": "C", "choice": 74, "checkout": 65, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Stylish and functional dog gear", "instead": [ "Chewy", "Petco", "Amazon" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 87 }, { "id": "legibility", "title": "Legibility", "pct": 75 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 65 }, { "id": "trust", "title": "Trust", "pct": 60 } ] }, { "slug": "kong", "name": "Kong", "url": "https://www.kongcompany.com", "sector": "pets-baby", "score": 50, "grade": "D", "choice": 61, "checkout": 62, "checkoutMeasured": true, "platform": "bigcommerce", "cap": 50, "partial": false, "recommendation": { "namedIn": 2, "of": 3, "category": "Pet toys and accessories", "instead": [ "Benebone", "Nylabone", "Chew'ems" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 8 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 4 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 25 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 62 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "pooch-and-mutt", "name": "Pooch & Mutt", "url": "https://poochandmutt.co.uk", "sector": "pets-baby", "score": 73, "grade": "B", "choice": 87, "checkout": 46, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 4, "category": "Dog Health Food & Treats", "instead": [ "VetriScience Composure", "Zesty Paws Calming Bites" ] }, "basket": { "method": "form", "added": true, "reachedCheckout": true, "outcome": "reached", "reachedBy": "fetching", "checkoutCreated": null, "note": "basket filled and the checkout page opened" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 2 }, { "id": "TRX-03", "title": "No captcha on cart or checkout pages", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 74 }, { "id": "offer", "title": "Offer clarity", "pct": 87 }, { "id": "transact", "title": "Transactability", "pct": 46 }, { "id": "trust", "title": "Trust", "pct": 90 } ] }, { "slug": "lovevery", "name": "Lovevery", "url": "https://lovevery.com", "sector": "pets-baby", "score": 40, "grade": "D", "choice": 48, "checkout": 44, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 3, "category": "Developmental Play Kits for Kids", "instead": [ "Monti Kids", "KiwiCo", "Manhattan Toy" ] }, "basket": { "method": "shopify", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "custom Shopify storefront: the standard basket API is not served, so the basket test could not run" }, "topIssues": [ { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 4 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 4 }, { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 97 }, { "id": "legibility", "title": "Legibility", "pct": 17 }, { "id": "offer", "title": "Offer clarity", "pct": 22 }, { "id": "transact", "title": "Transactability", "pct": 44 }, { "id": "trust", "title": "Trust", "pct": 45 } ] }, { "slug": "frugi", "name": "Frugi", "url": "https://www.frugi.com", "sector": "pets-baby", "error": "unreachable: timeout" }, { "slug": "jojo-maman-bebe", "name": "JoJo Maman Bébé", "url": "https://www.jojomamanbebe.co.uk", "sector": "pets-baby", "error": "not scored: no product page found" }, { "slug": "happiest-baby", "name": "Happiest Baby", "url": "https://www.happiestbaby.com", "sector": "pets-baby", "score": 50, "grade": "D", "choice": 62, "checkout": 35, "checkoutMeasured": true, "platform": "shopify", "cap": 60, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Baby Sleep Products", "instead": [ "4moms", "Graco", "Halo" ] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "failed", "reachedBy": null, "checkoutCreated": null, "note": "no purchasable variant found" }, "topIssues": [ { "id": "TRX-01", "title": "Guest checkout is available", "points": 3 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 38 }, { "id": "offer", "title": "Offer clarity", "pct": 40 }, { "id": "transact", "title": "Transactability", "pct": 35 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "nanit", "name": "Nanit", "url": "https://www.nanit.com", "sector": "pets-baby", "score": 62, "grade": "C", "choice": 68, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 2, "of": 2, "category": "Smart baby monitors and accessories", "instead": [ "Owlet", "Miku" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "unverified", "reachedBy": null, "checkoutCreated": null, "note": "checkout refused or challenged (403)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 81 }, { "id": "legibility", "title": "Legibility", "pct": 60 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "owlet", "name": "Owlet", "url": "https://owletcare.com", "sector": "pets-baby", "score": 55, "grade": "C", "choice": 63, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 2, "of": 4, "category": "Baby health and sleep monitors", "instead": [ "Nanit", "Cubo Ai", "Miku" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 4 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 78 }, { "id": "legibility", "title": "Legibility", "pct": 58 }, { "id": "offer", "title": "Offer clarity", "pct": 56 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 50 } ] }, { "slug": "bugaboo", "name": "Bugaboo", "url": "https://www.bugaboo.com", "sector": "pets-baby", "score": 72, "grade": "B", "choice": 89, "checkout": 38, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "baby strollers and accessories", "instead": [ "Joolz Aer+", "Babyzen YOYO²", "UPPAbaby MINU V2" ] }, "basket": { "method": "sfcc", "added": true, "reachedCheckout": true, "outcome": "reached", "reachedBy": "fetching", "checkoutCreated": null, "note": "basket filled and the checkout page opened" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 100 }, { "id": "transact", "title": "Transactability", "pct": 38 }, { "id": "trust", "title": "Trust", "pct": 45 } ] }, { "slug": "mamas-and-papas", "name": "Mamas & Papas", "url": "https://www.mamasandpapas.com", "sector": "pets-baby", "score": 74, "grade": "B", "choice": 87, "checkout": 50, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Baby Gear and Nursery Furniture", "instead": [ "Nuna", "Britax", "Cybex" ] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": null, "note": "product data refused or challenged (429)" }, "topIssues": [ { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 4 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 96 }, { "id": "offer", "title": "Offer clarity", "pct": 87 }, { "id": "transact", "title": "Transactability", "pct": 50 }, { "id": "trust", "title": "Trust", "pct": 50 } ] }, { "slug": "silver-cross", "name": "Silver Cross", "url": "https://www.silvercrossbaby.com", "sector": "pets-baby", "score": 80, "grade": "B", "choice": 90, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "baby pushchairs and car seats", "instead": [] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "TRX-03", "title": "No captcha on cart or checkout pages", "points": 3 }, { "id": "TRX-05", "title": "ACP discovery (/.well-known/acp.json) or ACP product feed present", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 92 }, { "id": "offer", "title": "Offer clarity", "pct": 100 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 62 } ] }, { "slug": "primary", "name": "Primary", "url": "https://www.primary.com", "sector": "pets-baby", "score": 57, "grade": "C", "choice": 64, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 2, "of": 2, "category": "Children's and baby clothing basics", "instead": [ "Hanna Andersson", "Cat & Jack", "Old Navy" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 5 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-04", "title": "Offer declares availability", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 0 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 50 } ] }, { "slug": "hanna-andersson", "name": "Hanna Andersson", "url": "https://www.hannaandersson.com", "sector": "pets-baby", "error": "not scored: refused our own browser on the homepage (307); when asked directly, ChatGPT could open the site; Perplexity could not open it either" }, { "slug": "mori", "name": "Mori", "url": "https://babymori.com", "sector": "pets-baby", "score": 75, "grade": "B", "choice": 83, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 3, "category": "Sustainable Baby Clothes & Toys", "instead": [ "Frugi", "JoJo Maman Bébé", "Hape" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 73 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 60 } ] }, { "slug": "kyte-baby", "name": "Kyte Baby", "url": "https://kytebaby.com", "sector": "pets-baby", "score": 67, "grade": "C", "choice": 75, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 3, "category": "Baby and Kids Sleepwear and Accessories", "instead": [ "Ergopouch", "HALO", "Love to Dream" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 }, { "id": "LEG-10", "title": "Returns policy page is discoverable", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 75 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 50 } ] }, { "slug": "little-sleepies", "name": "Little Sleepies", "url": "https://littlesleepies.com", "sector": "pets-baby", "score": 72, "grade": "B", "choice": 80, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Matching Bamboo Pajamas for Kids", "instead": [] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 3 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 92 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 47 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 100 } ] }, { "slug": "tonies", "name": "Tonies", "url": "https://tonies.com", "sector": "pets-baby", "score": 65, "grade": "C", "choice": 80, "checkout": 38, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Children's audio playsets", "instead": [ "Yoto", "Toniebox", "LeapFrog" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 75 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 38 }, { "id": "trust", "title": "Trust", "pct": 62 } ] }, { "slug": "yoto", "name": "Yoto", "url": "https://yotoplay.com", "sector": "pets-baby", "score": 73, "grade": "B", "choice": 83, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Screen-free audio players for kids", "instead": [ "AGPTEK", "SanDisk", "MECHEN" ] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "failed", "reachedBy": null, "checkoutCreated": null, "note": "product data refused (404)" }, "topIssues": [ { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 4 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 }, { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 85 }, { "id": "offer", "title": "Offer clarity", "pct": 69 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "micro-scooters", "name": "Micro Scooters", "url": "https://www.micro-scooters.co.uk", "sector": "pets-baby", "score": 82, "grade": "B", "choice": 92, "checkout": 64, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Scooters and accessories", "instead": [ "Decathlon", "Argos", "Smyths Toys" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "TRX-03", "title": "No captcha on cart or checkout pages", "points": 2 }, { "id": "TRX-05", "title": "ACP discovery (/.well-known/acp.json) or ACP product feed present", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 87 }, { "id": "legibility", "title": "Legibility", "pct": 96 }, { "id": "offer", "title": "Offer clarity", "pct": 93 }, { "id": "transact", "title": "Transactability", "pct": 64 }, { "id": "trust", "title": "Trust", "pct": 90 } ] }, { "slug": "joolz", "name": "Joolz", "url": "https://www.joolz.com", "sector": "pets-baby", "score": 33, "grade": "F", "choice": 42, "checkout": 28, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "baby strollers and accessories", "instead": [ "Babyzen", "UPPAbaby", "Bugaboo" ] }, "basket": { "method": "shopify", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no Shopify product handle in the sampled page address" }, "topIssues": [ { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 4 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 91 }, { "id": "legibility", "title": "Legibility", "pct": 4 }, { "id": "offer", "title": "Offer clarity", "pct": 20 }, { "id": "transact", "title": "Transactability", "pct": 28 }, { "id": "trust", "title": "Trust", "pct": 45 } ] }, { "slug": "cybex", "name": "Cybex", "url": "https://www.cybex-online.com", "sector": "pets-baby", "score": 43, "grade": "D", "choice": 55, "checkout": 28, "checkoutMeasured": true, "platform": "salesforce", "cap": 50, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Baby strollers and car seats", "instead": [ "Chicco KeyFit 30", "Graco SnugRide SnugLock 35", "Evenflo LiteMax 35" ] }, "basket": { "method": "sfcc", "added": false, "reachedCheckout": null, "outcome": "failed", "reachedBy": null, "checkoutCreated": null, "note": "add to basket failed (200)" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 }, { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 94 }, { "id": "legibility", "title": "Legibility", "pct": 38 }, { "id": "offer", "title": "Offer clarity", "pct": 13 }, { "id": "transact", "title": "Transactability", "pct": 28 }, { "id": "trust", "title": "Trust", "pct": 65 } ] }, { "slug": "stokke", "name": "Stokke", "url": "https://www.stokke.com", "sector": "pets-baby", "error": "not scored: refused our own browser on the homepage (500); when asked directly, ChatGPT could open the site; Perplexity could not open it either" }, { "slug": "gymshark", "name": "Gymshark", "url": "https://www.gymshark.com", "sector": "sports-fitness", "score": 63, "grade": "C", "choice": 78, "checkout": 35, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Activewear for workouts and training", "instead": [ "CRZ YOGA", "Old Navy", "Decathlon" ] }, "basket": { "method": "shopify", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "custom Shopify storefront: the standard basket API is not served, so the basket test could not run" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 5 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 4 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 71 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 35 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "vuori", "name": "Vuori", "url": "https://vuoriclothing.com", "sector": "sports-fitness", "score": 68, "grade": "C", "choice": 81, "checkout": 45, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 4, "category": "athletic and casual activewear", "instead": [ "LLBean", "H&M", "Under Armour" ] }, "basket": { "method": "shopify", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "custom Shopify storefront: the standard basket API is not served, so the basket test could not run" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 2 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 75 }, { "id": "offer", "title": "Offer clarity", "pct": 54 }, { "id": "transact", "title": "Transactability", "pct": 45 }, { "id": "trust", "title": "Trust", "pct": 90 } ] }, { "slug": "alo-yoga", "name": "Alo Yoga", "url": "https://www.aloyoga.com", "sector": "sports-fitness", "score": 61, "grade": "C", "choice": 69, "checkout": 62, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "yoga and activewear clothing", "instead": [ "Nike", "lululemon", "Under Armour" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 5 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 }, { "id": "OFF-05", "title": "Delivery time stated on the product page", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 87 }, { "id": "legibility", "title": "Legibility", "pct": 75 }, { "id": "offer", "title": "Offer clarity", "pct": 20 }, { "id": "transact", "title": "Transactability", "pct": 62 }, { "id": "trust", "title": "Trust", "pct": 80 } ] }, { "slug": "outdoor-voices", "name": "Outdoor Voices", "url": "https://www.outdoorvoices.com", "sector": "sports-fitness", "score": 56, "grade": "C", "choice": 63, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "activewear for recreation", "instead": [ "Under Armour", "Nike", "adidas" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 6 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 3 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 75 }, { "id": "legibility", "title": "Legibility", "pct": 51 }, { "id": "offer", "title": "Offer clarity", "pct": 53 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 75 } ] }, { "slug": "rhone", "name": "Rhone", "url": "https://www.rhone.com", "sector": "sports-fitness", "score": 52, "grade": "D", "choice": 67, "checkout": 23, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "men's and women's activewear", "instead": [] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "failed", "reachedBy": null, "checkoutCreated": null, "note": "product data refused or challenged (403)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 4 }, { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 3 }, { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 75 }, { "id": "legibility", "title": "Legibility", "pct": 69 }, { "id": "offer", "title": "Offer clarity", "pct": 47 }, { "id": "transact", "title": "Transactability", "pct": 23 }, { "id": "trust", "title": "Trust", "pct": 75 } ] }, { "slug": "ten-thousand", "name": "Ten Thousand", "url": "https://www.tenthousand.cc", "sector": "sports-fitness", "score": 64, "grade": "C", "choice": 72, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 1, "category": "Men's performance workout apparel", "instead": [ "TheraBand", "Serious Steel Fitness", "Amazon" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "OFF-01", "title": "Structured price matches the price in the HTML an agent receives", "points": 5 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 97 }, { "id": "legibility", "title": "Legibility", "pct": 71 }, { "id": "offer", "title": "Offer clarity", "pct": 31 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 70 } ] }, { "slug": "tracksmith", "name": "Tracksmith", "url": "https://www.tracksmith.com", "sector": "sports-fitness", "score": 50, "grade": "D", "choice": 71, "checkout": null, "checkoutMeasured": false, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 4, "category": "Performance Running Apparel", "instead": [ "Smartwool", "Janji", "Meriwool" ] }, "basket": { "method": "shopify", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "custom Shopify storefront: the standard basket API is not served, so the basket test could not run" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 6 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 4 }, { "id": "TRX-05", "title": "ACP discovery (/.well-known/acp.json) or ACP product feed present", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 63 }, { "id": "offer", "title": "Offer clarity", "pct": 54 }, { "id": "transact", "title": "Transactability", "pct": 0 }, { "id": "trust", "title": "Trust", "pct": 45 } ] }, { "slug": "janji", "name": "Janji", "url": "https://janji.com", "sector": "sports-fitness", "score": 50, "grade": "D", "choice": 57, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 4, "category": "running and outdoor apparel", "instead": [ "Brooks", "ASICS", "New Balance" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "unverified", "reachedBy": null, "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 4 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 64 }, { "id": "legibility", "title": "Legibility", "pct": 54 }, { "id": "offer", "title": "Offer clarity", "pct": 47 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 62 } ] }, { "slug": "oiselle", "name": "Oiselle", "url": "https://www.oiselle.com", "sector": "sports-fitness", "score": 62, "grade": "C", "choice": 69, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 4, "category": "Women's running apparel", "instead": [ "Nike", "Under Armour", "L.L.Bean" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 5 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 75 }, { "id": "legibility", "title": "Legibility", "pct": 79 }, { "id": "offer", "title": "Offer clarity", "pct": 54 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 50 } ] }, { "slug": "ciele-athletics", "name": "Ciele Athletics", "url": "https://cieleathletics.com", "sector": "sports-fitness", "score": 65, "grade": "C", "choice": 74, "checkout": 60, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 3, "category": "Running apparel and headwear", "instead": [ "adidas", "Under Armour", "Nike" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 5 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 75 }, { "id": "legibility", "title": "Legibility", "pct": 92 }, { "id": "offer", "title": "Offer clarity", "pct": 54 }, { "id": "transact", "title": "Transactability", "pct": 60 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "roka", "name": "ROKA", "url": "https://www.roka.com", "sector": "sports-fitness", "score": 62, "grade": "C", "choice": 72, "checkout": 50, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 4, "category": "Performance Sunglasses and Eyewear", "instead": [ "Oakley", "Tifosi", "Costa Del Mar" ] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "failed", "reachedBy": null, "checkoutCreated": null, "note": "add to basket failed (500)" }, "topIssues": [ { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 4 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 97 }, { "id": "legibility", "title": "Legibility", "pct": 67 }, { "id": "offer", "title": "Offer clarity", "pct": 59 }, { "id": "transact", "title": "Transactability", "pct": 50 }, { "id": "trust", "title": "Trust", "pct": 45 } ] }, { "slug": "brooks-running", "name": "Brooks Running", "url": "https://www.brooksrunning.com", "sector": "sports-fitness", "score": 43, "grade": "D", "choice": 62, "checkout": 0, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 2, "of": 4, "category": "Running Shoes and Apparel", "instead": [ "Salomon", "New Balance", "On" ] }, "basket": { "method": "sfcc", "added": false, "reachedCheckout": null, "outcome": "failed", "reachedBy": null, "checkoutCreated": null, "note": "add to basket refused or challenged (403)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 4 }, { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 75 }, { "id": "legibility", "title": "Legibility", "pct": 68 }, { "id": "offer", "title": "Offer clarity", "pct": 33 }, { "id": "transact", "title": "Transactability", "pct": 0 }, { "id": "trust", "title": "Trust", "pct": 55 } ] }, { "slug": "saucony", "name": "Saucony", "url": "https://www.saucony.com", "sector": "sports-fitness", "score": 51, "grade": "D", "choice": 72, "checkout": 0, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 2, "of": 3, "category": "Running Shoes and Apparel", "instead": [ "Adidas", "ASICS", "Brooks" ] }, "basket": { "method": "sfcc", "added": false, "reachedCheckout": null, "outcome": "failed", "reachedBy": null, "checkoutCreated": null, "note": "add to basket refused or challenged (200)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 4 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 61 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 0 }, { "id": "trust", "title": "Trust", "pct": 50 } ] }, { "slug": "rapha", "name": "Rapha", "url": "https://www.rapha.cc", "sector": "sports-fitness", "score": 58, "grade": "C", "choice": 72, "checkout": 35, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 3, "category": "Cycling Clothing and Accessories", "instead": [ "Pearl Izumi", "Castelli", "Specialized" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 3 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 3 }, { "id": "LEG-04", "title": "Offer declares availability", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 69 }, { "id": "offer", "title": "Offer clarity", "pct": 47 }, { "id": "transact", "title": "Transactability", "pct": 35 }, { "id": "trust", "title": "Trust", "pct": 45 } ] }, { "slug": "castelli", "name": "Castelli", "url": "https://www.castelli-cycling.com", "sector": "sports-fitness", "score": 64, "grade": "C", "choice": 73, "checkout": 60, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "cycling clothing and accessories", "instead": [ "Pearl Izumi", "Giro", "Specialized" ] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "unverified", "reachedBy": null, "checkoutCreated": null, "note": "product data refused or challenged (429)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 3 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 }, { "id": "LEG-07", "title": "Organization JSON-LD with sameAs on the homepage", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 84 }, { "id": "legibility", "title": "Legibility", "pct": 83 }, { "id": "offer", "title": "Offer clarity", "pct": 47 }, { "id": "transact", "title": "Transactability", "pct": 60 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "sigma-sports", "name": "Sigma Sports", "url": "https://www.sigmasports.com", "sector": "sports-fitness", "score": 83, "grade": "B", "choice": 89, "checkout": 80, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 3, "category": "Cycling and Multisport Gear", "instead": [ "Shimano", "Specialized", "Northwave" ] }, "basket": { "method": "shopify", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no Shopify product handle in the sampled page address" }, "topIssues": [ { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 3 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 67 }, { "id": "transact", "title": "Transactability", "pct": 80 }, { "id": "trust", "title": "Trust", "pct": 95 } ] }, { "slug": "wiggle", "name": "Wiggle", "url": "https://www.wiggle.com", "sector": "sports-fitness", "score": 19, "grade": "F", "choice": 24, "checkout": 23, "checkoutMeasured": true, "platform": "unknown", "cap": 40, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Bikes and Cycling Gear", "instead": [ "Giro", "Specialized", "Bontrager" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 9 }, { "id": "OFF-02", "title": "Price present in what an agent receives (no login, modal or region gate)", "points": 4 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 27 }, { "id": "legibility", "title": "Legibility", "pct": 13 }, { "id": "offer", "title": "Offer clarity", "pct": 17 }, { "id": "transact", "title": "Transactability", "pct": 23 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "rogue-fitness", "name": "Rogue Fitness", "url": "https://www.roguefitness.com", "sector": "sports-fitness", "score": 77, "grade": "B", "choice": 93, "checkout": 42, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 2, "of": 3, "category": "Strength and Conditioning Equipment", "instead": [ "SKLZ", "Power Systems", "PowerMax" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 2 }, { "id": "TRX-03", "title": "No captcha on cart or checkout pages", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 96 }, { "id": "offer", "title": "Offer clarity", "pct": 74 }, { "id": "transact", "title": "Transactability", "pct": 42 }, { "id": "trust", "title": "Trust", "pct": 95 } ] }, { "slug": "rep-fitness", "name": "REP Fitness", "url": "https://repfitness.com", "sector": "sports-fitness", "score": 72, "grade": "B", "choice": 84, "checkout": 53, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Home gym strength equipment", "instead": [ "Titan Fitness" ] }, "basket": { "method": "shopify", "added": false, "reachedCheckout": null, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": null, "note": "product data refused or challenged (429)" }, "topIssues": [ { "id": "TRX-10", "title": "An agent can put a product in the basket and reach checkout", "points": 3 }, { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 2 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 90 }, { "id": "legibility", "title": "Legibility", "pct": 92 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 53 }, { "id": "trust", "title": "Trust", "pct": 82 } ] }, { "slug": "concept2", "name": "Concept2", "url": "https://www.concept2.com", "sector": "sports-fitness", "score": 50, "grade": "D", "choice": 64, "checkout": 28, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 2, "of": 2, "category": "Indoor cardio and strength machines", "instead": [ "WaterRower", "Hydrow", "Sunny Health & Fitness" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 4 }, { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 4 }, { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 4 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 33 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 28 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "hyperice", "name": "Hyperice", "url": "https://hyperice.com", "sector": "sports-fitness", "score": 71, "grade": "B", "choice": 82, "checkout": 58, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 2, "category": "Recovery and massage devices", "instead": [ "Therabody", "Bob and Brad", "RENPHO" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "ACC-11", "title": "Homepage returns 200 to agent identities", "points": 3 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 3 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 88 }, { "id": "offer", "title": "Offer clarity", "pct": 54 }, { "id": "transact", "title": "Transactability", "pct": 58 }, { "id": "trust", "title": "Trust", "pct": 80 } ] }, { "slug": "myprotein", "name": "Myprotein", "url": "https://www.myprotein.com", "sector": "sports-fitness", "score": 74, "grade": "B", "choice": 92, "checkout": 33, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 3, "category": "Sports Nutrition & Supplements", "instead": [ "Optimum Nutrition", "Nutricost", "BulkSupplements" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 6 }, { "id": "TRX-03", "title": "No captcha on cart or checkout pages", "points": 3 }, { "id": "TRX-05", "title": "ACP discovery (/.well-known/acp.json) or ACP product feed present", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 97 }, { "id": "offer", "title": "Offer clarity", "pct": 73 }, { "id": "transact", "title": "Transactability", "pct": 33 }, { "id": "trust", "title": "Trust", "pct": 90 } ] }, { "slug": "bulk", "name": "Bulk", "url": "https://www.bulk.com", "sector": "sports-fitness", "score": 46, "grade": "D", "choice": 66, "checkout": null, "checkoutMeasured": false, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 1, "of": 3, "category": "Sports Nutrition & Supplements", "instead": [ "Midland Supplements", "WOD Powders", "33Fuel" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 6 }, { "id": "TRX-07", "title": "Machine-readable product feed available", "points": 5 }, { "id": "TRX-05", "title": "ACP discovery (/.well-known/acp.json) or ACP product feed present", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 38 }, { "id": "offer", "title": "Offer clarity", "pct": 64 }, { "id": "transact", "title": "Transactability", "pct": 0 }, { "id": "trust", "title": "Trust", "pct": 55 } ] }, { "slug": "tala", "name": "TALA", "url": "https://www.wearetala.com", "sector": "sports-fitness", "score": 72, "grade": "B", "choice": 80, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Women's activewear and lifestyle clothing", "instead": [ "CRZ YOGA", "Colorfulkoala", "Aerie" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "LEG-04", "title": "Offer declares availability", "points": 3 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 }, { "id": "OFF-03", "title": "Promotions are expressed structurally", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 93 }, { "id": "legibility", "title": "Legibility", "pct": 75 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 92 } ] }, { "slug": "alphalete", "name": "Alphalete", "url": "https://alphaleteathletics.com", "sector": "sports-fitness", "score": 62, "grade": "C", "choice": 70, "checkout": 62, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "Workout Clothes and Athleisure", "instead": [ "Nike", "Under Armour", "Adidas" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "reached", "reachedBy": "browsing", "checkoutCreated": false, "note": "checkout refused or challenged (403)" }, "topIssues": [ { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 6 }, { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 75 }, { "id": "legibility", "title": "Legibility", "pct": 83 }, { "id": "offer", "title": "Offer clarity", "pct": 47 }, { "id": "transact", "title": "Transactability", "pct": 62 }, { "id": "trust", "title": "Trust", "pct": 62 } ] }, { "slug": "sweaty-betty", "name": "Sweaty Betty", "url": "https://www.sweatybetty.com", "sector": "sports-fitness", "score": 58, "grade": "C", "choice": 71, "checkout": 38, "checkoutMeasured": true, "platform": "salesforce", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Women's activewear and accessories", "instead": [ "CRZ YOGA", "Old Navy", "Athleta" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "TRX-04", "title": "/.well-known/ucp business profile present and valid", "points": 3 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 2 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 2 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 100 }, { "id": "legibility", "title": "Legibility", "pct": 69 }, { "id": "offer", "title": "Offer clarity", "pct": 38 }, { "id": "transact", "title": "Transactability", "pct": 38 }, { "id": "trust", "title": "Trust", "pct": 55 } ] }, { "slug": "fabletics", "name": "Fabletics", "url": "https://www.fabletics.com", "sector": "sports-fitness", "error": "not scored: no product page found" }, { "slug": "hydro-flask", "name": "Hydro Flask", "url": "https://www.hydroflask.com", "sector": "sports-fitness", "score": 36, "grade": "F", "choice": 46, "checkout": 23, "checkoutMeasured": true, "platform": "magento", "cap": 50, "partial": false, "recommendation": { "namedIn": 0, "of": 2, "category": "Insulated drinkware and coolers", "instead": [ "Arctic Zone", "Coleman", "Ozark Trail" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "ACC-10", "title": "Product pages return 200 to agent identities (no 403, 429 or challenge)", "points": 4 }, { "id": "LEG-01", "title": "Product JSON-LD present on product pages", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 57 }, { "id": "legibility", "title": "Legibility", "pct": 29 }, { "id": "offer", "title": "Offer clarity", "pct": 50 }, { "id": "transact", "title": "Transactability", "pct": 23 }, { "id": "trust", "title": "Trust", "pct": 57 } ] }, { "slug": "wilson", "name": "Wilson", "url": "https://www.wilson.com", "sector": "sports-fitness", "score": 58, "grade": "C", "choice": 65, "checkout": 67, "checkoutMeasured": true, "platform": "shopify", "cap": null, "partial": false, "recommendation": { "namedIn": 2, "of": 4, "category": "Sports Equipment and Apparel", "instead": [ "Mitre", "Sports Direct", "Head" ] }, "basket": { "method": "shopify", "added": true, "reachedCheckout": false, "outcome": "unverified", "reachedBy": null, "checkoutCreated": true, "note": "the store created a checkout for the basket, but the checkout page was refused or challenged (403)" }, "topIssues": [ { "id": "TRU-01", "title": "AggregateRating with a review count on product pages", "points": 4 }, { "id": "LEG-05", "title": "Product identifiers present (gtin, mpn or sku)", "points": 3 }, { "id": "LEG-09", "title": "Shipping or delivery policy page is discoverable", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 87 }, { "id": "legibility", "title": "Legibility", "pct": 63 }, { "id": "offer", "title": "Offer clarity", "pct": 40 }, { "id": "transact", "title": "Transactability", "pct": 67 }, { "id": "trust", "title": "Trust", "pct": 50 } ] }, { "slug": "peloton", "name": "Peloton", "url": "https://www.onepeloton.co.uk", "sector": "sports-fitness", "score": 45, "grade": "D", "choice": 55, "checkout": 38, "checkoutMeasured": true, "platform": "unknown", "cap": null, "partial": false, "recommendation": { "namedIn": 0, "of": 3, "category": "home exercise equipment and workout plans", "instead": [ "Echelon", "ProForm", "NordicTrack" ] }, "basket": { "method": "form", "added": null, "reachedCheckout": null, "outcome": "untested", "reachedBy": null, "checkoutCreated": null, "note": "no add-to-basket form in the page as served (it is probably added by script)" }, "topIssues": [ { "id": "LEG-02", "title": "Offer with a numeric price in JSON-LD", "points": 3 }, { "id": "OFF-04", "title": "Shipping cost stated in structured data", "points": 3 }, { "id": "OFF-06", "title": "Returns terms in structured data", "points": 3 } ], "dimensions": [ { "id": "access", "title": "Access", "pct": 82 }, { "id": "legibility", "title": "Legibility", "pct": 33 }, { "id": "offer", "title": "Offer clarity", "pct": 60 }, { "id": "transact", "title": "Transactability", "pct": 38 }, { "id": "trust", "title": "Trust", "pct": 35 } ] } ], "license": "CC BY 4.0", "publisher": "ConversionVector", "spec": "https://conversionvector.com/spec" }