{
  "slug": "outdoor-footwear-2026-10",
  "title": "Agent-readiness benchmark: outdoor and footwear brands",
  "sector": "Outdoor and footwear",
  "date": "2026-10-17",
  "specVersion": "0.4",
  "listed": 32,
  "scored": 24,
  "medianScore": 60,
  "meanScore": 59,
  "medianChoice": 77,
  "medianCheckout": 43,
  "grades": {
    "A": 0,
    "B": 7,
    "C": 9,
    "D": 5,
    "F": 3
  },
  "dimensionAverages": {
    "access": 91,
    "legibility": 68,
    "offer": 48,
    "transact": 43,
    "trust": 60
  },
  "stats": {
    "cappedPct": 13,
    "refuseClaimedAgentsPct": 33,
    "priceInStructuredDataPct": 67,
    "deliveryTimeOnProductPagePct": 42,
    "shippingCostInSchemaPct": 0,
    "returnsInSchemaPct": 13,
    "ucpProfilePct": 38,
    "acpPct": 0,
    "mcpPct": 4,
    "productFeedPct": 58,
    "llmsTxtPct": 8,
    "captchaOnCartOrCheckoutPct": 54
  },
  "mostCommonFailures": [
    {
      "id": "OFF-04",
      "title": "Shipping cost stated in structured data",
      "sites": 24,
      "pct": 100
    },
    {
      "id": "TRX-05",
      "title": "ACP discovery (/.well-known/acp.json) or ACP product feed present",
      "sites": 24,
      "pct": 100
    },
    {
      "id": "TRX-06",
      "title": "MCP endpoint advertised",
      "sites": 23,
      "pct": 96
    },
    {
      "id": "LEG-11",
      "title": "llms.txt present",
      "sites": 22,
      "pct": 92
    },
    {
      "id": "OFF-06",
      "title": "Returns terms in structured data",
      "sites": 20,
      "pct": 83
    },
    {
      "id": "TRU-01",
      "title": "AggregateRating with a review count on product pages",
      "sites": 17,
      "pct": 71
    },
    {
      "id": "LEG-05",
      "title": "Product identifiers present (gtin, mpn or sku)",
      "sites": 16,
      "pct": 67
    },
    {
      "id": "TRX-08",
      "title": "Accepted payment methods declared",
      "sites": 15,
      "pct": 63
    }
  ],
  "leagueTable": [
    {
      "name": "Canada Goose",
      "url": "https://www.canadagoose.com",
      "platform": "shopify",
      "score": 77,
      "grade": "B",
      "choice": 84,
      "checkout": 70,
      "cap": null,
      "liveCheck": null,
      "accessUnverified": false
    },
    {
      "name": "Arc’teryx",
      "url": "https://arcteryx.com",
      "platform": "unknown",
      "score": 76,
      "grade": "B",
      "choice": 86,
      "checkout": 64,
      "cap": null,
      "liveCheck": null,
      "accessUnverified": false
    },
    {
      "name": "Hunter",
      "url": "https://hunterboots.com",
      "platform": "shopify",
      "score": 75,
      "grade": "B",
      "choice": 83,
      "checkout": 70,
      "cap": null,
      "liveCheck": null,
      "accessUnverified": false
    },
    {
      "name": "Berghaus",
      "url": "https://berghaus.com",
      "platform": "shopify",
      "score": 75,
      "grade": "B",
      "choice": 83,
      "checkout": 70,
      "cap": null,
      "liveCheck": null,
      "accessUnverified": false
    },
    {
      "name": "Birkenstock",
      "url": "https://www.birkenstock.com",
      "platform": "salesforce",
      "score": 74,
      "grade": "B",
      "choice": 87,
      "checkout": 51,
      "cap": null,
      "liveCheck": null,
      "accessUnverified": false
    },
    {
      "name": "Zappos",
      "url": "https://www.zappos.com",
      "platform": "unknown",
      "score": 73,
      "grade": "B",
      "choice": 87,
      "checkout": 47,
      "cap": null,
      "liveCheck": null,
      "accessUnverified": false
    },
    {
      "name": "Decathlon",
      "url": "https://www.decathlon.com",
      "platform": "shopify",
      "score": 72,
      "grade": "B",
      "choice": 79,
      "checkout": 70,
      "cap": null,
      "liveCheck": null,
      "accessUnverified": false
    },
    {
      "name": "Allbirds",
      "url": "https://www.allbirds.com",
      "platform": "shopify",
      "score": 69,
      "grade": "C",
      "choice": 76,
      "checkout": 70,
      "cap": null,
      "liveCheck": null,
      "accessUnverified": false
    },
    {
      "name": "Snow Peak",
      "url": "https://www.snowpeak.com",
      "platform": "shopify",
      "score": 68,
      "grade": "C",
      "choice": 76,
      "checkout": 65,
      "cap": null,
      "liveCheck": "confirmed",
      "accessUnverified": true
    },
    {
      "name": "Timberland",
      "url": "https://www.timberland.com",
      "platform": "salesforce",
      "score": 66,
      "grade": "C",
      "choice": 84,
      "checkout": 30,
      "cap": null,
      "liveCheck": "confirmed",
      "accessUnverified": true
    },
    {
      "name": "Mammut",
      "url": "https://www.mammut.com",
      "platform": "unknown",
      "score": 63,
      "grade": "C",
      "choice": 79,
      "checkout": 35,
      "cap": null,
      "liveCheck": null,
      "accessUnverified": false
    },
    {
      "name": "Bergfreunde",
      "url": "https://www.bergfreunde.de",
      "platform": "unknown",
      "score": 61,
      "grade": "C",
      "choice": 78,
      "checkout": 28,
      "cap": null,
      "liveCheck": null,
      "accessUnverified": false
    },
    {
      "name": "The North Face",
      "url": "https://www.thenorthface.com",
      "platform": "salesforce",
      "score": 58,
      "grade": "C",
      "choice": 77,
      "checkout": 19,
      "cap": null,
      "liveCheck": "confirmed",
      "accessUnverified": true
    },
    {
      "name": "Barbour",
      "url": "https://www.barbour.com",
      "platform": "salesforce",
      "score": 58,
      "grade": "C",
      "choice": 83,
      "checkout": 0,
      "cap": null,
      "liveCheck": null,
      "accessUnverified": false
    },
    {
      "name": "Clarks",
      "url": "https://www.clarks.com",
      "platform": "unknown",
      "score": 56,
      "grade": "C",
      "choice": 70,
      "checkout": 34,
      "cap": null,
      "liveCheck": "confirmed",
      "accessUnverified": true
    },
    {
      "name": "Fjällräven",
      "url": "https://www.fjallraven.com",
      "platform": "unknown",
      "score": 55,
      "grade": "C",
      "choice": 70,
      "checkout": 26,
      "cap": null,
      "liveCheck": "confirmed",
      "accessUnverified": true
    },
    {
      "name": "KEEN",
      "url": "https://www.keenfootwear.com",
      "platform": "shopify",
      "score": 54,
      "grade": "D",
      "choice": 60,
      "checkout": 67,
      "cap": null,
      "liveCheck": "confirmed",
      "accessUnverified": false
    },
    {
      "name": "On",
      "url": "https://www.on.com",
      "platform": "unknown",
      "score": 51,
      "grade": "D",
      "choice": 59,
      "checkout": 52,
      "cap": null,
      "liveCheck": null,
      "accessUnverified": false
    },
    {
      "name": "REI",
      "url": "https://www.rei.com",
      "platform": "unknown",
      "score": 46,
      "grade": "D",
      "choice": 56,
      "checkout": 42,
      "cap": 50,
      "liveCheck": "confirmed",
      "accessUnverified": true
    },
    {
      "name": "Cotswold Outdoor",
      "url": "https://www.cotswoldoutdoor.com",
      "platform": "unknown",
      "score": 46,
      "grade": "D",
      "choice": 60,
      "checkout": 23,
      "cap": null,
      "liveCheck": "confirmed",
      "accessUnverified": false
    },
    {
      "name": "Merrell",
      "url": "https://www.merrell.com",
      "platform": "salesforce",
      "score": 45,
      "grade": "D",
      "choice": 65,
      "checkout": 0,
      "cap": null,
      "liveCheck": "confirmed",
      "accessUnverified": false
    },
    {
      "name": "Patagonia",
      "url": "https://www.patagonia.com",
      "platform": "salesforce",
      "score": 36,
      "grade": "F",
      "choice": 44,
      "checkout": 43,
      "cap": null,
      "liveCheck": "confirmed",
      "accessUnverified": false
    },
    {
      "name": "Rab",
      "url": "https://rab.equipment",
      "platform": "magento",
      "score": 31,
      "grade": "F",
      "choice": 42,
      "checkout": 13,
      "cap": 50,
      "liveCheck": "confirmed",
      "accessUnverified": true
    },
    {
      "name": "Salomon",
      "url": "https://www.salomon.com",
      "platform": "unknown",
      "score": 26,
      "grade": "F",
      "choice": 32,
      "checkout": 43,
      "cap": 50,
      "liveCheck": "confirmed",
      "accessUnverified": true
    }
  ],
  "notScored": [
    {
      "name": "Columbia",
      "reason": "refuses every automated reader we tried, from a data centre and from a home connection"
    },
    {
      "name": "HOKA",
      "reason": "refuses every automated reader we tried, from a data centre and from a home connection"
    },
    {
      "name": "Dr. Martens",
      "reason": "refuses every automated reader we tried, from a data centre and from a home connection"
    },
    {
      "name": "Teva",
      "reason": "refuses every automated reader we tried, from a data centre and from a home connection"
    },
    {
      "name": "Helly Hansen",
      "reason": "refuses every automated reader we tried, from a data centre and from a home connection"
    },
    {
      "name": "Backcountry",
      "reason": "no product page could be found automatically; to be re-run from a product link"
    },
    {
      "name": "MEC",
      "reason": "refuses every automated reader we tried, from a data centre and from a home connection"
    },
    {
      "name": "Mountain Warehouse",
      "reason": "no product page could be found automatically; to be re-run from a product link"
    }
  ],
  "license": "CC BY 4.0",
  "publisher": "ConversionVector",
  "spec": "https://conversionvector.com/spec"
}