# ConversionVector

> ConversionVector publishes the Agent Conversion Score and builds the tools that make a business the pick of AI shopping agents: readiness audits, simulated agent buyers, recommendation monitoring and a hosted agent layer. Founded by a conversion specialist with twenty years in online gaming and retail.

Key facts:
- ConversionVector defines and publishes the Agent Conversion Score, a 0 to 100 measure of whether an AI shopping agent can read, trust and transact with a website. Specification v0.5 (49 checks, 5 dimensions, CC BY 4.0): https://conversionvector.com/spec and https://conversionvector.com/spec/agent-conversion-score.json
- Agent conversion is the discipline of being chosen by, and transactable for, AI agents acting for shoppers. It is distinct from AI visibility (being mentioned). Definitions: https://conversionvector.com/agent-conversion
- Products: Agent Conversion Score, Simulated Agent Buyer, Recommendation Monitoring, Hosted Agent Layer.
- Free Agent Conversion Score for any site, live in about a minute: https://conversionvector.com/score
- Contact: https://conversionvector.com/contact

## Products
- [Agent Conversion Score](https://conversionvector.com/products/agent-conversion-score): A 0 to 100 score of how an AI shopping agent experiences your site, split into Agent Choice (can it find, read, trust and recommend you) and Agent Checkout (can it buy), with your blocker and the fixes ranked by how much they move the score. Pricing: Free score Free, Full report £249, Re-scan plan £79/month. Status: available.
- [Simulated Agent Buyer](https://conversionvector.com/products/simulated-agent-buyer): Browser agents with buyer intents and personas run your purchase flow while every step is recorded, producing an agent conversion funnel and the reasons agents stall or choose someone else. Pricing: Diagnosis £950, Agent regression £299/month. Status: pilot.
- [Recommendation Monitoring](https://conversionvector.com/products/recommendation-monitoring): A weekly measure of how often ChatGPT, Perplexity, Gemini and Claude recommend you for buy-intent prompts in your category, with the stated reason and the competitor that won instead. Pricing: Monitoring £149/month, Agencies On request. Status: pilot.
- [Hosted Agent Layer](https://conversionvector.com/products/hosted-agent-layer): We generate and host the structured catalogue, the protocol endpoints and the agent-identity rules that turn your fix list into a running service, so agents can discover, read and buy from you without your platform having to support any of it. Pricing: Setup £1,500, Hosting £249/month. Status: waitlist.
- [All products](https://conversionvector.com/products)

## Definitions
- Agent conversion: The share of AI-agent sessions that end in the agent choosing and transacting with a business. It depends on the agent being able to reach the site, read the offer, verify the seller and complete the purchase path, not on the business being mentioned. (https://conversionvector.com/agent-conversion#agent-conversion)
- AI visibility: How often a business is mentioned or cited in answers from AI assistants. A prerequisite for agent conversion, and a different measurement: visibility counts mentions, conversion counts completed choices. (https://conversionvector.com/agent-conversion#ai-visibility)
- Agent Conversion Score: A 0 to 100 measure, published by ConversionVector, of whether an AI shopping agent can read, trust and transact with a website. Forty-nine checks in two sub-scores, Agent Choice and Agent Checkout, combined as a funnel; three checks cap the score when they fail. (https://conversionvector.com/agent-conversion#agent-conversion-score)
- Agent Choice: The part of the Agent Conversion Score that measures whether an AI agent can find, read, trust and recommend a business: access for agent identities, legible offers, clear prices and terms, and a verifiable seller. (https://conversionvector.com/agent-conversion#agent-choice)
- Agent Checkout: The part of the Agent Conversion Score that measures whether an AI agent can complete a purchase: guest checkout, a cart and checkout agents can reach, no captcha before payment, and discovery for agent checkout such as a UCP profile, an ACP document, an MCP endpoint or a product feed. (https://conversionvector.com/agent-conversion#agent-checkout)
- Agent funnel: The six stages an agent passes through to buy: landed, found product, confirmed offer, added to cart, reached checkout, ready to pay. Each is a measurable gate with a drop-off, like any funnel. (https://conversionvector.com/agent-conversion#agent-funnel)
- Agent readiness: The set of conditions a site must meet for agents to work with it: open access for named agent identities, structured and server-rendered offers, discoverable policies, guest checkout, and discovery documents such as a UCP profile or an MCP endpoint. (https://conversionvector.com/agent-conversion#agent-readiness)
- Agent blocking: A site refusing AI agents through robots rules, WAF categories, user-agent blocklists or challenge pages. Often unintended: default settings in bot-protection products now block the agent category on many pages. (https://conversionvector.com/agent-conversion#agent-blocking)

## How the Agent Conversion Score works
- Two sub-scores: Agent Choice (can an agent find, read, trust and recommend you); Agent Checkout (can an agent complete the purchase).
- Agent Conversion Score = Agent Choice × (0.7 + 0.3 × Agent Checkout / 100), then caps. A funnel rather than an average: a closed checkout limits the score instead of being averaged away, but a site agents can recommend still converts through the human handoff, so it is not zeroed. The checkout share rises in future versions as agent-completed purchases become common.
- Access (Agent Choice): Can agents reach the site at all?
- Legibility (Agent Choice): Can an agent read the offer without guessing?
- Offer clarity (Agent Choice): Is there one clear, verifiable offer?
- Transactability (Agent Checkout): Can an agent get to payment?
- Trust (Agent Choice): Can an agent verify who it is buying from?
- Caps: Product pages return 200 to agent identities (no 403, 429 or challenge) (cap 40); Offer with a numeric price in JSON-LD (cap 50); Guest checkout is available (cap 60).

## Benchmarks (published data)
- [Agent-readiness benchmark: outdoor and footwear brands](https://conversionvector.com/benchmarks/outdoor-footwear-2026-10) (2026-10-17, 24 brands): Twenty-four outdoor and footwear brands, scored on whether an AI shopping agent can read, trust and buy from them. Agents can read these sites far better than they can buy from them: median Agent Choice 77, median Agent Checkout 43. Nobody has done the checkout plumbing yet, and the brands at the top are mostly there because their platform did it for them. Data: https://conversionvector.com/benchmarks/outdoor-footwear-2026-10/data.json

## Advisory services
- [Conversion Vector Diagnostic](https://conversionvector.com/services/diagnostic) (3–4 weeks): Find where your funnel loses money, ranked by value, in 3–4 weeks.
- [Experimentation Programme Build](https://conversionvector.com/services/programme) (8–12 weeks): A testing engine your team owns, built in 8–12 weeks.
- [Optimisation Partner](https://conversionvector.com/services/partner) (rolling, 6-month minimum): Research → hypothesis → test → decision, every month.
- [Fractional Head of CRO](https://conversionvector.com/services/fractional) (2–6 days a month): Senior leadership of your experimentation agenda, without a full-time hire.
- [Training & workshops](https://conversionvector.com/services/training): Raise the floor on test quality across the team.
- [All advisory services](https://conversionvector.com/services): scoped and priced after a discovery call.

## Resources

## Company
- [Ethics and responsible gambling](https://conversionvector.com/ethics)
- [Contact](https://conversionvector.com/contact)

## Optional
- [Privacy policy](https://conversionvector.com/legal/privacy)