Package
Conversion Vector Diagnostic
Find where your funnel loses money, ranked by value, in 3–4 weeks.
- Duration
- 3–4 weeks
- Format
- fixed scope, remote-first; on-site days by arrangement
- Best for
- teams who need to know where to focus before committing to a programme
Is this for you?
- Paid acquisition costs are rising and conversion isn't.
- You have a backlog of test ideas but no agreed way to rank them.
- You suspect a step (registration, verification, deposit, checkout or payment) is leaking value, but you can't size it.
- A new market, replatform or regulatory change is about to reshape the journey.
Probably not for you if…
- You need tests built next week with no time for diagnosis, or your traffic is too low to test. In that case we'd suggest research and analytics work instead.
What's included
- Tracking and data-trust check. Can the numbers be trusted end to end?
- Quantitative funnel audit, from landing page to first deposit or first order, and on to repeat.
- Heuristic and UX review of key journeys on mobile and desktop.
- A light qualitative layer: session review, a small user test or a short survey.
- Gaming version: a compliance-aware journey review. Safer-gambling, KYC and limit-setting requirements are treated as fixed design inputs.
What you get
- A value-ranked opportunity map.
- Where the money leaks, sized with ranges, not single numbers.
- The top 10 test hypotheses,
- each with sizing logic, a primary metric and a guardrail metric.
- A 90-day roadmap.
- What to fix, what to test and what to leave alone, in order.
- A readout session
- with your commercial and product leads: a 60-minute readout plus the written report.
How it runs
Weeks move with your data access; the sequence does not.
- Week 1
kick-off, access, tracking and data-trust check.
- Week 2
quantitative funnel audit and heuristic review.
- Week 3
qualitative layer, opportunity sizing, hypothesis drafting.
- Week 4
prioritisation, roadmap, readout.
What we need from you
- read access to analytics and, where relevant, the testing tool and BI
- a named commercial owner
- about 2–3 hours of stakeholder time across the engagement
- any existing research or test history
What it isn't
- a compliance or legal review
- a promise of a specific uplift
- a long report nobody acts on
Pricing
Fixed fee, scoped after a discovery call.
Questions
Do we have to continue with you afterwards?
No. The roadmap is yours whether or not we work together again.
Can you work with our existing testing tool?
Whatever you already run. GA4, Amplitude, Mixpanel and Tableau for analysis; Optimizely, VWO, AB Tasty, Builder.io and in-house frameworks for experimentation.
Do you work under NDA?
Yes.
What markets do you cover in gaming?
Lawful, appropriately licensed operations only. UK, EU, US and other regulated markets; work is in English.
By vertical
Related
If conversion matters to your P&L, let's talk.
A 30-minute call to understand your funnel and whether a Diagnostic makes sense. No pitch deck.