Skip to content

Beauty and personal care · Agent Commerce Index Q4 2026 · measured 2026-10-19

Merit

65 /100 · C

Agent Choice 77 · Agent Checkout 50 · 17 of 28 in beauty and personal care

Does the AI recommend Merit?

Named in 0 of 3 answers when a shopper asked ChatGPT, Claude and Perplexity about Minimalist clean beauty makeup.

Also named: bareMinerals, Clinique, The Body Shop.

Can an agent buy?

No: add to basket failed (404).

Top issues

  • An agent can put a product in the basket and reach checkout +4
  • AggregateRating with a review count on product pages +4
  • Shipping cost stated in structured data +3

Access

93%

Legibility

74%

Offer clarity

64%

Transactability

50%

Trust

62%

Is this your store?

Run the score again yourself (it's free and takes about a minute), or get the Full Report with every check, the evidence, copy-paste fixes and a comparison with three competitors. Something wrong? Email hello@conversionvector.com and we'll re-scan.

Method: how the Index was measured, the score specification.