Beauty and personal care · Agent Commerce Index Q4 2026 · measured 2026-10-19
Rare Beauty
68 /100 · C
Agent Choice 80 · Agent Checkout 53 · 13 of 28 in beauty and personal care
Does the AI recommend Rare Beauty?
Named in 0 of 2 answers when a shopper asked ChatGPT, Claude and Perplexity about Vegan cruelty-free makeup.
Also named: Maybelline, L’Oréal Paris, bareMinerals.
Can an agent buy?
Yes, for an agent that browses like a person: in a real browser the basket filled and the checkout opened. Plain page requests, as a page-fetching agent makes them, were turned away.
Top issues
- An agent can put a product in the basket and reach checkout +4
- Returns policy page is discoverable +3
- Shipping cost stated in structured data +3
Access
87%
Legibility
89%
Offer clarity
51%
Transactability
53%
Trust
80%
Is this your store?
Run the score again yourself (it's free and takes about a minute), or get the Full Report with every check, the evidence, copy-paste fixes and a comparison with three competitors. Something wrong? Email hello@conversionvector.com and we'll re-scan.
Method: how the Index was measured, the score specification.