Beauty and personal care · Agent Commerce Index Q4 2026 · measured 2026-10-19
The Ordinary
68 /100 · C
Agent Choice 85 · Agent Checkout 35 · 12 of 28 in beauty and personal care
Does the AI recommend The Ordinary?
Named in 2 of 4 answers when a shopper asked ChatGPT, Claude and Perplexity about skincare products for aging and hydration.
Also named: CeraVe, The INKEY List, La Roche-Posay.
Can an agent buy?
Yes: as ChatGPT's agent, with plain page requests, we filled a basket and reached the checkout page.
Top issues
- /.well-known/ucp business profile present and valid +4
- AggregateRating with a review count on product pages +4
- Promotions are expressed structurally +3
Access
100%
Legibility
88%
Offer clarity
73%
Transactability
35%
Trust
57%
Is this your store?
Run the score again yourself (it's free and takes about a minute), or get the Full Report with every check, the evidence, copy-paste fixes and a comparison with three competitors. Something wrong? Email hello@conversionvector.com and we'll re-scan.
Method: how the Index was measured, the score specification.